Sales Counselor - Westminster Palms

We need to output HTML fragment with sections: About the role? Actually we need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate. Must preserve all substantive info. We need to parse the posting. Content: - Intro about Westminster Communities of Florida: mission, founded 1954, not-for-profit, serving >10k residents, communities offer independent living, assisted living, nursing care, home care, pharmacy services, therapy services, affordable housing. Life Plan Community Westminster Palms location steps from Tampa Bay, minutes from downtown St. Petersburg. Recognized for excellence in senior care for 2025 Choice Community Award from Holleran Consulting for Resident Engagement. - Currently searching for an INDEPENDENT LIVING SALES COUNSELOR to work in our Life Plan Community. - The Sales Counselor’s role is to utilize each step of the available systems to maximize results and to reach the sales benchmarks set by the Sales Excellence Initiative program and the budgeted occupancy for the community. - The Sales Counselor will work with the Director of Sales to conduct lead reviews, set goals and strategize sales plans to drive traffic on a regular basis. This position reports to the Director of Sales. - Schedule Full-Time - This Position Is Responsible For Utilizing internal and external systems to increase and maintain maximum occupancy. Must meet the requirements set forth by the Sales Excellence Initiative program. - Building and maintaining long-term relationships with prospective/current residents in order to understand needs/likes/requirements. - Assisting prospective residents in selecting, visiting and inspecting housing units (unit types depend on the community). - Entering new leads, updating and maintaining current information in ENQUIRE. Leads must be interred on the day of the actual contact with the prospective resident. “If it’s not in ENQUIRE, it did not happen!” - Managing visits and/or tours of prospective residents to your community. - Supporting the Sales Director in training back up team members to field incoming traffic. - 10 to 15 minute lead development/review meeting with the sales team - Reporting Responsibilities Complete Month End Conversion Report due to the Sales Director by the 3rd day of the following month - Sales Benchmarks 3 sales per month - Meet minimum required outbound calls made per day to database - Inquiry to Visit Ratio- 50% min - Visit to Deposit Ratio- 20% min - Deposit to Close Ratio- 15% min - Qualifications Bachelor’s degree in business or a health-related field; and two (2) years sales experience or equivalent combination of education and experience, preferably with seniors. Older adult housing sales experience preferred; CCRC sales experience preferred. - Total Rewards: Westminster offers a supportive, mission-driven environment where team members are valued and actively supported in their professional growth and career development. We are committed to providing competitive pay and benefits. Benefits for part-time positions include paid time off, and more. Visit Career Benefits | Westminster Communities of Florida for more information. - We Thrive: We believe our success starts with our people. Our culture is rooted in teamwork, communication, accountability, and quality, creating an environment where our 2,800 team members are supported, empowered, and encouraged to grow. We value collaboration, recognize contributions, and are committed to fostering a workplace where everyone can thrive and make a meaningful impact. - Follow us on Facebook and Instagram@WestminsterCareers and on LinkedIn to learn more about Westminster Communities of Florida. - EEO boilerplate etc to remove. We need to produce sections: About the role (maybe summary), Responsibilities, Requirements (Qualifications), Benefits, Pay, Schedule. Skills maybe not present. We need to include only sections with real specific content. Let's extract: About the role: Could be the introductory paragraph about the position: "We are currently searching for an INDEPENDENT LIVING SALES COUNSELOR to work in our Life Plan Community. The Sales Counselor’s role is to utilize each step of the available systems to maximize results and to reach the sales benchmarks set by the Sales Excellence Initiative program and the budgeted occupancy for the community. The Sales Counselor will work with the Director of Sales to conduct lead reviews, set goals and strategize sales plans to drive traffic on a regular basis. This position reports to the Director of Sales." That is about the role. Responsibilities: The list of duties: Utilizing internal and external systems to increase and maintain maximum occupancy; Must meet the requirements set forth by the Sales Excellence Initiative program; Building and maintaining long-term relationships with prospective/current residents; Assisting prospective residents in selecting, visiting and inspecting housing units; Entering new leads, updating and maintaining current information in ENQUIRE; Managing visits and/or tours; Supporting the Sales Director in training back up team members; 10 to 15 minute lead development/review meeting with the sales team; Reporting Responsibilities: Complete Month End Conversion Report due to the Sales Director by the 3rd day of the following month; Sales Benchmarks: 3 sales per month; Meet minimum required outbound calls made per day to database; Inquiry to Visit Ratio- 50% min; Visit to Deposit Ratio- 20% min; Deposit to Close Ratio- 15% min. We can put these as

• . Requirements: Qualifications: Bachelor’s degree in business or a health-related field; and two (2) years sales experience or equivalent combination of education and experience, preferably with seniors. Older adult housing sales experience preferred; CCRC sales experience preferred. Skills: Not explicitly listed; maybe we can infer but better not to create if not present. Benefits: The posting mentions: "We are committed to providing competitive pay and benefits. Benefits for part-time positions include paid time off, and more. Visit Career Benefits | Westminster Communities of Florida for more information." Also "Total Rewards: Westminster offers a supportive, mission-driven environment where team members are valued and actively supported in their professional growth and career development." That's more about culture. Benefits specifics not given except mention of paid time off for part-time; but we have full-time position. Not specific benefits for full-time. However we can still include Benefits section with the info we have: supportive mission-driven environment, professional growth, competitive pay and benefits, paid time off (for part-time). Might be considered specific enough? The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state benefits (paid time off, more). So we can include Benefits. Pay: Not explicitly stated; only "competitive pay". That's vague but maybe considered stating pay? It says "competitive pay". That is a statement about pay but not specific number. The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD"). "competitive pay" could be considered placeholder? It's not a specific number but it's a statement. Might be considered filler? Safer to omit Pay section if not specific. The instruction: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state "competitive pay". That's a statement about pay, albeit vague. But it's still stating pay exists. However they gave example of filler like "commensurate with experience". "competitive pay" is similar vague. I'd lean to omit Pay section to avoid filler. Schedule: It states "Schedule Full-Time". That's specific. So we can include Schedule section with Full-Time. Now About the role section maybe we can also include the intro about Westminster Communities? That's more about company, not role. Could be included in About the role? Usually About the role includes description of the role and maybe company overview. But we can include a short paragraph about the company as part of About the role? The instruction: do not repeat job title as heading. It's okay to include company description. We'll create sections:

  About the role

  Westminster Communities of Florida is a national leader in senior living and a not-for-profit organization serving more than 10,000 residents in Life Plan Communities and affordable Rental Retirement Communities. Communities offer independent living, assisted living, nursing care, home care, pharmacy services, therapy services, and affordable housing for seniors. Westminster Palms, a Life Plan Community, is located steps from Tampa Bay and minutes from downtown St. Petersburg, and was recognized for excellence in senior care for the 2025 Choice Community Award from Holleran Consulting for Resident Engagement. We are currently searching for an INDEPENDENT LIVING SALES COUNSELOR to work in our Life Plan Community. The Sales Counselor’s role is to utilize each step of the available systems to maximize results and to reach the sales benchmarks set by the Sales Excellence Initiative program and the budgeted occupancy for the community. The Sales Counselor will work with the Director of Sales to conduct lead reviews, set goals and strategize sales plans to drive traffic on a regular basis. This position reports to the Director of Sales.

  Then Responsibilities:

  Responsibilities

  • Utilizing internal and external systems to increase and maintain maximum occupancy.
  • Meeting the requirements set forth by the Sales Excellence Initiative program.
  • Building and maintaining long‑term relationships with prospective and current residents to understand their needs, likes, and requirements.
  • Assisting prospective residents in selecting, visiting, and inspecting housing units (unit types vary by community).
  • Entering new leads, updating and maintaining current information in ENQUIRE; leads must be entered the same day as contact (“If it’s not in ENQUIRE, it did not happen!”).
  • Managing visits and/or tours of prospective residents to the community.
  • Supporting the Sales Director in training backup team members to field incoming traffic.
  • Participating in a 10‑ to 15‑minute lead development/review meeting with the sales team.
  • Completing the Month End Conversion Report and submitting it to the Sales Director by the 3rd day of the following month.
  • Achieving sales benchmarks: 3 sales per month.
  • Meeting minimum required outbound calls per day to the database.
  • Maintaining an Inquiry‑to‑Visit ratio of at least 50%.
  • Maintaining a Visit‑to‑Deposit ratio of at least 20%.
  • Maintaining a Deposit‑to‑Close ratio of at least 15%.
  Requirements (Qualifications):

  Requirements

  • Bachelor’s degree in business or a health‑related field.
  • Two (2) years of sales experience, or an equivalent combination of education and experience, preferably with seniors.
  • Older adult housing sales experience preferred.
  • CCRC sales experience preferred.
  Benefits:

  Benefits

  Westminster offers a supportive, mission‑driven environment where team members are valued and actively supported in their professional growth and career development. The organization is committed to providing competitive pay and benefits, including paid time off (for part‑time positions) and additional rewards.

  Schedule:

  Schedule

  Full‑time.

  We should not include Skills section as no specific skills listed. Check for any leftover boilerplate: removed EEO, social media follow, etc. Make sure not to repeat job title as heading: we didn't. Check for any placeholder text: we used "competitive pay" which might be considered placeholder but it's a statement. Might be okay. But we could rephrase to avoid "competitive pay" maybe say "Westminster is committed to providing competitive pay and benefits." That's still vague but it's what the posting says. The instruction says never emit a heading