Sales Counselor

High-Impact Responsibilities

• Own Every Stage of the Sales Cycle - Manage inquiries, cold calls, tours, follow-ups, and move-ins.
• Maintain occupancy at or above budgeted levels month after month.
• Speed = Your Advantage - Respond to all inquiries immediately; speed-to-lead is your competitive edge.
• Build a Referral Power Network - Rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources.
• High-Conversion Event Strategy - Lead tours, community events, and closing events designed to secure deposits on the spot.
• Relentless Funnel Management - Track inquiries, tours, follow-up, move-ins, and outreach in CRM; ensure every lead has a “next step.”
• Identify funnel gaps and execute fast, creative solutions to increase conversions.

Who You Need To Be

• A Senior Living Sales Expert - Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success.
• A Closer With Emotional Intelligence - Can navigate family dynamics and confidently drive to “yes.”
• Data-Driven & CRM-Obsessed - Live in Salesforce and use metrics to fix leaks fast.
• Hospitality-Focused - Embodies the Lake Port Square culture of customer service and resident-first care.

Qualifications

• Bachelor’s degree (emphasis in sales/marketing preferred).
• Two years’ experience in marketing/sales.
• One year experience in senior housing or healthcare-related field.
• One year experience in hospitality preferred.

Compensation & Rewards

• Competitive salary.
• Aggressive commission structure tied to speed + volume.
• Move-in bonuses and milestone bonuses at key occupancy targets.

About the Role

This is not a status-quo role. This is not an entry-level sales job. This is a high-stakes, high-impact position built for a closer — someone who thrives on urgency, pressure, and results.

Benefits

Compensation & Rewards

Schedule

Not specified

Pay

$62,000-plus commissions Top performers can significantly exceed On Target Earnings through sustained occupancy growth.