Sales & Commercial Capability Trainer, North America

Farrow & Ball is a luxury British lifestyle brand specializing in richly pigmented paint and handcrafted wallpaper, using traditional print methods and premium ingredients. Established in 1946, we operate 60 showrooms worldwide and prioritize exceptional customer experiences through our passionate team.

About the role

This is a full-time, permanent, remote field-based role with travel required as needed to support business priorities. You will develop the skills, confidence, and commercial capability of our Showrooms, Studios, Colour Consultants, and Architecture & Design (A&D) team across North America.

Responsibilities

• Training Strategy & Capability Development: Identify capability gaps and training priorities across North America Retail, Studios, Colour Consultants, and the Architecture & Design team. Develop, adapt, and deliver onboarding and capability-building programs aligned with business goals and market needs. Measure training effectiveness, adoption, and business impact to drive continuous improvement.
• Sales & Commercial Excellence: Deliver sales training and coaching that strengthens consultative selling, customer engagement, specification selling, and commercial performance.
• Architecture & Design: Build the capability of the A&D team through onboarding and training in designer engagement, account management, territory planning, and specification selling.
• Product, Brand & Colour Expertise: Develop product, brand, and colour expertise by delivering training on product knowledge, colour consultation, wallpaper, sampling, and the Farrow & Ball value proposition.
• Customer Experience Excellence: Champion a consistent, customer-centric experience by embedding best practices in service, colour consultation, sampling, and customer engagement across all customer-facing teams.
• Systems & Tools: Deliver training on business systems, processes, and tools, supporting the successful adoption of new initiatives and ways of working.

Requirements

• Experience delivering impactful training and coaching to sales and commercial teams, including both retail and field-based roles, with a passion for developing people and driving performance.
• Confident presenting and facilitating engaging training experiences, with the ability to leverage technology and learning platforms to deliver impactful solutions.
• Ability to act as a brand ambassador who represents the Farrow & Ball values and premium customer experience.
• Willingness and ability to travel regularly.

Benefits

• Competitive base salary, reviewed annually based on individual performance.
• Eligible for a performance-based bonus scheme.
• 15 days PTO increasing with tenure, plus floating holidays.
• 401K scheme matched by Farrow & Ball.
• Generous staff discount on Farrow & Ball products.
• Employee Assistance Program with 24/7 support.
• Company Sick Pay.
• Healthcare, Dental & Vision coverage.