Sales Coach & Performance Leader

About the role

The Sales Coach & Performance Leader at Landmark Roofing is a hands-on leadership position for someone who thrives in the field, working directly alongside the Residential and Commercial sales representatives.

Key Duties & Responsibilities

• Coach and develop Residential and Commercial sales representatives.
• Conduct daily sales training sessions and ongoing skill development workshops.
• Ride along with sales representatives in the field to provide real-time coaching and mentorship.
• Help salespeople improve presentations, objection handling, closing techniques, and customer communication.
• Lead role-playing exercises, call reviews, and sales practice sessions.
• Create accountability through coaching, development, and leadership rather than micromanagement.
• Recruit, onboard, and develop top sales talent.
• Analyze sales performance and identify opportunities for improvement.
• Partner with Marketing and Operations to ensure alignment and customer satisfaction.
• Support Project Estimators in securing business and strengthening client relationships.
• Maintain CRM accuracy and reinforce data accountability across the sales organization.
• Report performance trends and team development progress to the Leadership Team.

What Success Looks Like

• Increased close rates.
• Increased average deal size.
• Higher sales team confidence and competency.
• Faster onboarding and ramp-up of new hires.
• A strong, positive sales culture.
• Consistent growth across Residential and Commercial divisions.
• Development of future sales leaders from within the organization.

Requirements

• Proven experience leading and developing sales teams.
• Strong track record of improving sales performance.
• Ability to teach, motivate, challenge, and inspire others.
• Excellent communication, presentation, and leadership skills.
• Strong coaching and mentoring capabilities.
• Ability to balance short-term performance improvements with long-term team development.
• Proficiency with CRM systems and data-driven decision making.

Preferred Experience

• 3–5+ years of sales leadership, coaching, or training experience.
• Demonstrated history of increasing team performance and revenue growth.
• Experience in roofing, construction, home services, or a related industry preferred.
• Experience developing both new and experienced sales professionals.

Personal Attributes

• Driven, growth-minded, and people focused.
• Strong sense of accountability and ownership.
• Approachable, collaborative, and respected as a leader.
• Passionate about helping others succeed.
• Willing to spend significant time in the field with the team.
• Leads by example and embraces continuous improvement.

Core Values

• Alignment - Aligns team efforts with company goals.
• Transparency - Communicates openly and honestly with the team and leadership, sharing both successes and challenges.
• Respect - Treats all employees, clients, and partners with professionalism and fairness.
• Unique - Brings fresh ideas and innovative coaching strategies that help Landmark Roofing stand out in the marketplace.
• Service - Prioritizes both the customer experience and the success of team members.
• Teamwork - Builds collaboration across Residential and Commercial divisions, creating alignment and shared success.

Compensation

Competitive base salary plus performance incentives. Compensation will be designed to reward one thing: building a winning sales team.

Work Schedule

Monday - Friday, 8:00 AM - 5:00 PM (with 1 - hour lunch break). Based at Landmark Roofing HQ, with significant field time for ride-alongs, coaching, and client visits.