Sales and Outreach Director

Position Responsibilities

• Supports the Executive Director to achieve community occupancy, move-in, and revenue targets.
• Acts as a liaison between community resources and the Executive Director.
• Aids in formulating the annual marketing/selling plan and budget.
• Maintains the projected budget.
• Develops and implements plans to market and sell for assigned communities.
• Collaborates, develops, and implements community-based special events and activities with the leadership team.
• Develops inquiries and move-ins through increased awareness and participation in outside events, professional groups, and community involvement in the local market.
• Maintains annual market competitive analysis.
• Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about services and programs that can meet their needs.
• Develops and maintains relationships with and generates leads weekly through resident, family, and professional referral sources.
• Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
• Maintains progress of Sales Plan implementation of assigned communities.

Training

• Trains and coaches the Executive Director and backup team in marketing skills, strategies, and techniques, with a primary focus on sales and closing skills.
• Conducts community/cluster/team training sessions on marketing and selling techniques.
• Utilizes available selling and marketing resources for teaching, coaching, and training.

Employment Requirements

• Adheres to assisted living principles.
• Willing and able to perform all position responsibilities adequately.
• Communicates and works within all levels of the company while following reporting paths.
• Recognizes and communicates problems appropriately.
• Relates to the public, Residents, families, staff, and other professionals effectively.
• Teaches/train others effectively.
• Works flexible hours to meet the requirements of the job.
• Maintains car in good working order, current driver’s license, and current auto insurance.
• Maintains accurate records and provides information as requested/required.

Training and Experience

• Successful experience in marketing/selling/closing sales of assisted living, housing community-based care, health care, etc.
• A high school diploma is required, and a college degree with a concentration in marketing or equivalent sales experience is preferred.
• The candidate must maintain CPR/First Aid certification.
• The candidate must also attend mandatory in-service training and meet continuing education requirements for the job classification and position.