Sales and Marketing Specialist III

Headquartered in Birmingham, Alabama, Moultrie is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven—hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience.

About the role

Our field team is comprised of hunters, property owners, and land managers who represent Moultrie at retailers, banquets, and events. You will own and evolve the field team program, reporting to the National Account Sales Manager. This role involves managing an established field team and strategy, setting store-visit goals, administering the trade-up code program, supporting social content, and leading field-team participation in events. The program runs on a proprietary platform used daily to manage members, track store visits, coordinate events, and keep the team aligned.

Responsibilities

• Field Team Leadership & Management (35%)
  • Lead and manage a nationwide field team of volunteer members
  • Drive and evolve the existing field team app and strategy with ownership, not maintenance
  • Recruit, onboard, and manage new field team members
  • Design and maintain incentive plans to drive participation
  • Use the Moultrie tracker daily to organize, prioritize, and track field-team projects
• Store Visits (25%)
  • Set store-visit goals and cadence for the year, and track performance
  • Coordinate field-team execution of store visits, including merchandising and retail-partner relationships
  • Report store-visit performance to sales leadership
• Events & Banquets (25%)
  • Plan and coordinate field-team participation in retail, trade, and consumer events
  • Drive strong field-team attendance at conservation banquets (Whitetails Unlimited, Safari Club International, NWTF, Delta Waterfowl)
  • Coordinate event and banquet logistics and staffing, and report on outcomes
• Social Media Support (10%)
  • Support field-team members in creating and posting content documenting store visits and events
  • Maintain content guidelines for field-team social posts in coordination with marketing
• Performance & Reporting (5%)
  • Use data to measure store-visit, trade-up code, and event program performance
  • Adjust strategy and tactics based on performance data
  • Report KPIs to sales leadership and recommend course corrections

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent experience
• 3–5 years of sales, account management, or field marketing experience, preferably in the outdoor products category
• Experience managing a distributed team or network (e.g., field representatives, brand ambassadors)
• Experience with retail sales, trade shows, or event-based promotions
• Daily working fluency with AI tools for project organization and content creation
• Strong project management, organizational, and communication skills
• Proficiency in Microsoft Office and project management tools such as Asana

Qualifications

• Strong ability to build relationships with field team members, hunters, and retail partners
• Understanding of social platforms (Meta, YouTube, TikTok)
• Content creation ability and strong visual storytelling
• Self-starter comfortable in a fast-paced, evolving environment
• Passion for hunting and the outdoors
• Willingness to travel 30–40% to support field team, store visits, and events