Sales and Marketing Specialist

A Day in the Life of a Sales and Marketing Specialist

Responsibilities

• Develop and execute regional marketing initiatives aligned with sales priorities, adjusting tactics based on performance and market feedback
• Localize national campaigns for regional execution while maintaining consistent messaging
• Create region-specific materials using Canva, ChatGPT, and Microsoft Office; champion tools that drive creative autonomy
• Manage regional email campaigns, social media channels, branch pages, and digital initiatives including SEO and event promotion
• Maintain up-to-date marketing and sales collateral and coordinate specialized support from global marketing (PR, paid media, thought leadership)
• Partner with business developers to craft sales presentations, proposals, and client-facing materials
• Support onboarding of new sales team members with tools, platforms, and resources
• Aid in Salesforce-related campaign tracking, lead capture, and regional reporting
• Own regional Continuing Education (CE) programs: scheduling, materials, communications, and attendance tracking
• Plan, coordinate, and execute regional trade shows, conferences, and industry events end-to-end
• Identify and recommend regional event opportunities aligned with business priorities
• Measure and report on marketing and event performance, pipeline contribution, and program effectiveness
• Track budgets and provide actionable recommendations to improve regional marketing impact
• Represent the company at regional community, industry, and business events
• Support sponsorships, charitable involvement, and partnerships to strengthen brand presence and reputation
• Travel to events (~10%) and partner with SVP of Sales and regional leaders to align marketing plans with growth goals

Requirements

• 3 to 5 years of experience in marketing, sales enablement, communications, event coordination, or a related role
• Experience collaborating with cross-functional or geographically distributed teams
• Bachelor's degree in marketing, communications, business, or a related field - or equivalent practical experience
• Experience planning and executing trade shows, events, or continuing education programs, preferred

Qualifications

• Experience in a fast-paced, matrixed environment
• Strong relationship-building skills
• Ability to balance strategic planning with hands-on execution
• Desire to bring marketing strategies to life

Skills

• Canva
• ChatGPT
• Microsoft Office
• SEO
• Event coordination
• Trade shows
• Conferences
• Industry events
• Continuing Education (CE) programs

Benefits

• Equal employment opportunity
• E-Verify participation
• Flexible travel schedule

Pay

Competitive salary commensurate with experience

Schedule

Hybrid work arrangement with occasional travel (~10%)