Sales and Marketing Director

Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity.

About Us

Brookdale is a nationwide company with 589 communities as of November 30, 2025, offering opportunities to grow and learn as a sales professional. We provide gracious hospitality and neighborliness for our residents and families, a home-like feel, entertaining events, and industry-leading clinical care. Extensive corporate support includes a robust training program.

Responsibilities

• Maintain and/or improve the occupancy level and revenue production of the community in accordance with marketing and business plans, including completing sales calls and closing sales.
• Develop and maintain relationships with residents, family, and professional referral sources to generate leads.
• Plan, coordinate, and implement monthly prospect and/or referral source activities and events.
• Partner with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
• Supervise the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s) to achieve desired results.
• Close sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about services and programs.
• Respond promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families.
• Utilize sales processes, systems, and forms for external and internal sales to track information, compile data and reports, and achieve occupancy goals.
• Complete outside Business Development sales calls to meet or exceed established goals for professional leads per week.
• Develop and maintain relationships with professional referral sources, including legal and financial professionals, senior organizations, hospitals, skilled nursing facilities, and others.
• Provide information and conduct presentations about services, market advantages, and availability to meet the needs of prospective referral sources and community groups.
• Follow up and execute sales processes with all leads from events.
• Research and provide recommendations for content and delivery of marketing materials such as brochures, flyers, and press releases.
• Adhere to procedures in the development of advertising materials by working with Brookdale’s Creative Services group.
• Monitor conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours; collect and analyze data to prepare weekly and monthly reports.
• Provide frequent sales performance information to Regional Sales management.
• Maintain working knowledge of the lead management system and use it to maximize sales effectiveness.

Requirements

• Bachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education.
• Minimum of five years of sales experience, preferably in the retirement industry, medical, or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads.
• Frequent car travel requires possession and maintenance of a valid driver's license.

Skills

• Extensive knowledge of sales and marketing principles, including marketing strategy, sales techniques, and sales control systems.
• Knowledge of Medicare and Medicaid regulations and state regulations impacting service delivery.
• Proficiency in operating personal computers and related software; experience with contact management databases, Microsoft Word, Excel, and Outlook is preferred.
• Ability to manage time, tasks, and projects effectively in a dynamic environment.
• Strong interpersonal skills, including the ability to build trust, assess customer needs, and work effectively with diverse personalities.
• Excellent listening, verbal, and written communication skills.

Benefits

Brookdale offers a full suite of benefits that vary by employment status:

• Part- and Full-Time Benefits Eligibility:
  • Medical, Dental, Vision insurance
  • 401(k)
  • Associate assistance program
  • Employee discounts
  • Referral program
  • Early access to earned wages for hourly associates (outside of CA)
  • Optional voluntary benefits including ID theft protection and pet insurance
• Full-Time Only Benefits Eligibility:
  • Paid Time Off
  • Paid holidays
  • Company-provided life insurance
  • Adoption benefit
  • Disability (short and long term)
  • Flexible Spending Accounts
  • Health Savings Account
  • Optional life and dependent life insurance
  • Optional voluntary benefits including accident, critical illness, hospital indemnity insurance, and legal plan
  • Tuition reimbursement

To support associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, for qualified associates who have been with the company for at least a year. Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.

Pay

Base pay is determined by applicant’s skills and experience. The role is also eligible for monthly and quarterly commission opportunities. Temporary associates are not benefits-eligible but may participate in the company’s 401(k) program.

Schedule

• Occasional weekend or evening work may be required to ensure shift coverage.
• Frequent travel is required.

Physical Demands and Working Conditions

• Standing, walking, and sitting.
• Use of hands and fingers to handle or feel.
• Reach with hands and arms.
• Talking or hearing.
• Ability to lift up to 25 pounds.
• Vision requirements.
• Interaction with co-workers, residents, or vendors.