Jobs · Marketing · California

Sales Activation Manager, S. CA, On & Off Premise

Women of the Vine & Spirits · California City, CA · 1 mo ago
MarketingFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes description of role, responsibilities, qualifications, benefits (What We Offer). Also location, schedule, etc. We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should include only sections with real content. We need to preserve all substantive info, not invent or summarize away detail. Remove boilerplate: cookie/navigation/legal/EEO etc. Also remove duplicated lines, application instructions. Also remove "Apply" etc. We need to include sections: About the role (maybe description), Responsibilities, Qualifications (maybe includes education, experience, technical savvy etc), Benefits (What We Offer). Also maybe Schedule (they have schedule flexibility). Location maybe not a heading; we can fold into a short p. Pay not mentioned (competitive compensation but no specifics) - we should not create Pay section unless posting actually states them. It says "Competitive compensation" but that's vague; we should not create Pay section because it's not specific. The rule: never create Pay/Schedule/Benefits sections unless posting actually states them. For Schedule, they have "Schedule: Flexibility to work non-traditional hours when required, including evenings and weekends". That's specific enough, so we can include Schedule section. Benefits: they list specific benefits, so include Benefits section. We also have "Location: Live in Los Angeles or Los Angeles County". That's location info; we can put in a short p maybe under About the role or separate? Not a heading. We need to avoid repeating job title as heading. The job title is Sales Activation Manager; we should not put that as heading. We need to output only HTML fragment, no /, no markdown fences. Let's extract content. First paragraph: "Company Deutsch Family Wine & Spirits Location California City, CA Other Other Apply CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022-2026. Deutsch Family Wine & Spirits is currently seeking a Sales Activation Manager who possesses the qualifications below. As a Sales Activation Manager, you'll ensure ourbrands are the MVP-most visible product-in the trade. Join a culture where excellence is expected, drive is celebrated, and your potential is amplified. We are looking for Activation Experts who thrive on challenges, lead with purpose and are eager to make a lasting impact with our brands. Your job will be to ensure our products are selling through to the consumer through elite-level activation in trade. This role's territory covers: Greater Los Angeles - Westside & Coastal LA, Central LA, South Bay." We can combine that into an About the role section (maybe also include territory). Use

About the role

then

with that description. Then Responsibilities: list bullet points. The responsibilities section includes many items each starting with a bold heading? Actually they are like: Build Strong Relationships: Develop, foster and maintain professional relationships with key account gatekeepers and distributor partners. Skilled at capturing attention, building rapport, and fostering brand loyalty. Foster Loyalty: Create consumer desire to purchase our brands through execution of elite-level market activation events Rate of Sale: Improve DFWS brands through activation tactics Educate and Influence: Lead the education and training efforts in on and off premise general market accounts and with distributor sales teams, providing confidence in our brands to ensure they are consistently top-of-mind Execute Marketing Programs: Implement innovative marketing strategies, merchandising, and display initiatives to transform distribution into sales Enhance Market Presence: Build visibility and trial to boost brand affinity and sales in the market Drive Success: Deliver excellence in the execution of brand standards in the on and off premise channels, to drive rate-of-sale on our brands in all assigned accounts Results-Oriented: Proactive ambassador who owns the activation, execution and achievement of all market goals Relationship Builder: Skilled at capturing attention, building rapport and fostering brand loyalty Market Savvy: Knowledgeable about market trends and competitive activities Strategic Thinker: Ability to turn strategies into game-winning plays through creative thinking Budget Management: Ensure strategic allocation and oversight to support sales initiatives and compliance efforts We need to put each as

  • . Should we keep the bold heading as part of the li text? Yes, preserve all substantive info. So each li includes the heading and description. Then Qualifications: includes Education, Experience, Technical Savvy, Objective oriented, A team player, Strong interpersonal and leadership skills, Strong communication skills, Mobility, Compliance. Also maybe "Education: College degree preferred or equivalent experience". We'll put each as li. Then Benefits: "What We Offer Competitive compensationCareer development opportunitiesMedical, dental, vision and life insurance, PTO401 (k) matchProduct allowance to enjoy DFWS productsTuition Reimbursement and a Post Secondary education scholarship program for employees' childrenGym reimbursementEmployee Assistance Program". Need to separate items. It's a bit jumbled. We'll parse: Competitive compensation, Career development opportunities, Medical, dental, vision and life insurance, PTO, 401(k) match, Product allowance to enjoy DFWS products, Tuition Reimbursement and a Post Secondary education scholarship program for employees' children, Gym reimbursement, Employee Assistance Program. We'll make li for each. Schedule: "Schedule: Flexibility to work non-traditional hours when required, including evenings and weekends". We'll make

    Schedule

    Flexibility to work non-traditional hours when required, including evenings and weekends.

    Location: maybe include in About the role paragraph or separate short p. We'll add a

    Location: Live in Los Angeles or Los Angeles County.

    maybe after About the role. We must not repeat job title as heading. Good. We must not include duplicated lines. Ensure we don't repeat same bullet. Check for boilerplate: "Apply CHEERS!" etc removed. Also "We Value Diversity" etc removed. Also "About Deutsch Family Wine & Spirits" etc removed (that's boilerplate about company history). Actually that is substantive? It's about company history; but it's not about the role. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "About Deutsch Family Wine & Spirits" section is company overview; might be considered boilerplate? It's not about the role but could be considered extra. The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. The company overview might be considered substantive? However typical job postings include company description; but the instruction didn't explicitly say to remove company overview. It says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The company overview is not those. So we might keep it? But they said "Prefer a few substantive sections over many thin ones." Including company overview might be extra but okay. However they also said "Use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." They didn't list "About the company". So maybe we should not create a heading for company overview; we could fold it into About the role paragraph or a short p. But we already have About the role; we could add company overview there. However the About the role currently includes description of role and territory. We could add company overview after that. But we need to avoid creating sections with filler. If we add a paragraph about company overview inside About the role, it's fine. Thus we will keep the company overview paragraph (the part about founded 1981, headquarters, etc) and incorporate into About the role. Let's craft About the role paragraph: "Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. Headquartered in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. Recognized as one of the Top Workplaces in the U.S. from 2022‑2026, the company seeks a Sales Activation Manager. As a Sales Activation Manager, you'll ensure our brands are the MVP‑most visible product in the trade. Join a culture where excellence is expected, drive is celebrated, and your potential is amplified. We are looking for Activation Experts who thrive on challenges, lead with purpose and are eager to make a lasting impact with our brands. Your job will be to ensure our products are selling through to the consumer through elite‑level activation in trade. This role's territory covers: Greater Los Angeles – Westside & Coastal LA, Central LA, South Bay." We need to preserve all substantive info; we must not lose any details. Let's ensure we include all details from original: "Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022-2026. Deutsch Family Wine & Spirits is currently seeking a Sales Activation Manager who possesses the qualifications below. As a Sales Activation Manager, you'll ensure ourbrands are the MVP-most visible product-in the trade. Join a culture where excellence is expected, drive is celebrated, and your potential is amplified. We are looking for Activation Experts who thrive on challenges, lead with purpose and are eager to make a lasting impact with our brands. Your job will be to ensure our products are selling through to the consumer through elite-level activation in trade. This role's territory covers: Greater Los Angeles - Westside & Coastal LA, Central LA, South Bay." We need to keep "With our family values and unique culture". Also "Deutsch Family Wine & Spirits is currently seeking a Sales Activation Manager who possesses the qualifications below." That's basically intro; we can incorporate. We'll produce About the role paragraph that includes all that. Now Responsibilities: we need to list each bullet as li. Let's extract each responsibility line exactly as in text, preserving punctuation. Original lines: "Build Strong Relationships: Develop, foster and maintain professional relationships with key account gatekeepers and distributor partners. Skilled at capturing attention, building rapport, and fostering brand loyalty." "Foster Loyalty: Create consumer desire to purchase our brands through execution of elite-level market activation events" "Rate of Sale: Improve DFWS brands through activation tactics" "Educate and Influence: Lead the education and training efforts in on and off premise general market accounts and with distributor sales teams, providing confidence in our brands to ensure they are consistently top-of-mind" "Execute Marketing Programs: Implement innovative marketing strategies, merchandising, and display initiatives to transform distribution into sales" "Enhance Market Presence: Build visibility and trial to boost brand affinity and sales in the market" "Drive Success: Deliver excellence in the execution of brand standards in the on and off premise channels, to drive rate-of-sale on our brands in all assigned accounts" "Results-Oriented: Proactive ambassador who owns the activation, execution and achievement of all market goals" "Relationship Builder: Skilled at capturing attention, building rapport and fostering brand loyalty" "Market Savvy: Knowledgeable about market trends and competitive activities" "Strategic Thinker: Ability to turn strategies into game-winning plays through creative thinking" "Budget Management: Ensure strategic allocation and oversight to support sales initiatives and compliance efforts" Note there is duplication: "Build Strong Relationships" and later "Relationship Builder" similar but not identical; we keep both. Now Qualifications

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