Sales Activation Manager, S. CA, On & Off Premise

About Deutsch Family Wine & Spirits

Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest-growing spirits portfolios. Recognized as one of the Top Workplaces in the U.S. from 2022-2026, DFWS fosters a culture rooted in family values and excellence.

About the Role

As a Sales Activation Manager, you will ensure our brands are the most visible products in the trade. This role covers the Greater Los Angeles territory, including Westside & Coastal LA, Central LA, and the South Bay. You will drive consumer sales through elite-level activation, building strong relationships, and executing innovative marketing strategies.

Responsibilities

• Develop, foster, and maintain professional relationships with key account gatekeepers and distributor partners.
• Create consumer desire for our brands through elite-level market activation events.
• Improve DFWS brands' rate of sale through targeted activation tactics.
• Lead education and training efforts in on- and off-premise general market accounts and with distributor sales teams.
• Implement innovative marketing strategies, merchandising, and display initiatives to transform distribution into sales.
• Enhance market presence by building visibility and trial to boost brand affinity and sales.
• Deliver excellence in executing brand standards across on- and off-premise channels to drive rate-of-sale.
• Act as a proactive ambassador, owning activation, execution, and achievement of all market goals.
• Leverage market knowledge to stay ahead of trends and competitive activities.
• Turn strategies into actionable, high-impact plays through creative thinking.
• Manage budgets strategically to support sales initiatives and compliance efforts.

Requirements

• College degree preferred or equivalent experience.
• Minimum of 5 years of field sales experience in the alcohol-beverage industry.
• Computer literate and proficient in Microsoft Office.
• Self-motivated, focused, and assertive with minimal need for supervision.
• Ability to work in an intense, fast-paced environment as part of a team.
• Strong interpersonal and leadership skills to develop key customer and staff relationships.
• Excellent communication skills with the ability to deliver compelling presentations.
• Valid driver’s license and ability to travel within the assigned territory.
• Flexibility to work non-traditional hours, including evenings and weekends.
• Must live in Los Angeles or Los Angeles County.
• Required to obtain a solicitor’s permit where necessary.

Benefits

• Competitive compensation.
• Career development opportunities.
• Medical, dental, vision, and life insurance.
• Paid time off (PTO).
• 401(k) match.
• Product allowance to enjoy DFWS products.
• Tuition reimbursement and a post-secondary education scholarship program for employees’ children.
• Gym reimbursement.
• Employee Assistance Program.

About the Portfolio

DFWS represents award-winning wines and spirits from around the world, including:

• Australia: [ yellow tail ], [ yellow tail ] Pure Bright
• California: Josh Cellars, Josh Cellars Reserve, The Calling
• France: Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils
• Italy: Barone Fini, Villa Pozzi
• New Zealand: The Crossings
• Portugal: Quinta Do Vale Meão
• Argentina: Clos de los Siete
• Spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Luksusowa Vodka, Gray Whale Gin, Gray Whale Vodka, Cantera Negra Tequila