RTCDP Product Lead (Dallas, TX)

Key Responsibilities

• Configure RTCDP components including identity namespaces, datasets, schemas, and mapping workflows.
• Implement batch and streaming ingestion pipelines using sources, connectors, and APIs.
• Set up segment definitions, audience sharing, and activation readiness checks.
• Validate the end-to-end flow from ingestion → profile → segmentation → activation.
• Design and implement identity stitching frameworks across CRM IDs, ECIDs, hashed emails, AAIDs, and other identifiers.
• Configure identity graphs and verify stitching accuracy and profile completeness.
• Troubleshoot identity-related issues including profile fragmentation, namespace conflicts, and match rate drops.
• Map CRM, behavioral, transactional, and event data to XDM classes and field groups.
• Implement governance, data minimization, and consent-related rules for activation.
• Ensure data quality, deduplication, normalization, and schema consistency.
• Build RTCDP segments (rule-based, event-based, account-based, and streaming).
• Configure and test activation destinations including: - Paid media - Email - Marketing automation - Cloud export destinations
• Validate activation performance, latency, and audience accuracy.
• Work with AEP Technical Consultants to align datasets, schemas, and identity requirements.
• Partner with AJO Consultants to ensure journey triggers and decisioning rules receive accurate audience input.
• Support CJA Consultants to align event and profile datasets for reporting.
• Collaborate with Adobe and client architects to ensure system interoperability.
• Evaluate ingestion success, data lineage, schema adherence, and governance compliance.
• Conduct QA across segments, identities, profiles, and activation endpoints.
• Identify risks tied to data completeness, identity match rates, or activation discrepancies.
• Produce documentation, mappings, runbooks, and client-facing technical reports.

Required Skills & Experience

• Platform Expertise: RTCDP (core), AEP (schemas, datasets, identities, sources), AJO (audience sharing + orchestration inputs), CJA (dataset readiness for reporting), familiarity with AEM Assets where metadata-driven segmentation applies.
• Data Expertise: Identity stitching, XDM schema mapping, event-to-profile linkage, governance and privacy rules, batch and streaming ingestion pipelines.
• Solution Expertise: Integration experience across CRM systems, ad platforms, Marketo, Workfront, ESPs, and web/mobile analytics, experience with AEP Query Service and Data Distiller for audience analysis and enrichment.

About Blue Acorn iCi

Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.

We specialize in the Adobe Experience Cloud, providing end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we're growing fast—and we're looking for exceptional talent to grow with us.

Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.

If you're ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place.