RRP Consumer Programs Lead Manager

About the role

You will develop the USA Reduced Risk Products (RRP) Consumer Activation Strategy by owning the end-to-end consumer journey and defining funnel "jobs to be done" to deliver JTI LIGGETT objectives. Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco products.

You will own consumer journey, lead omnichannel activation programs, source creative and media partners to deliver compelling consumer experiences (one-to-one, events) in collaboration with the RRP Brand Team and HRC & Events Team. You will drive merchandising innovation and visibility in cooperation with the RMC (ready-made cigarettes) merchandising and commercial strategy teams. You will provide activation inputs to the RRP A&SP, deliver regular stakeholder updates, and build activation plans with cross-functional teams (Marketing, Commercial Planning, Sales, Finance, Corporate Affairs & Communications) and HQ.

Key Responsibilities

• Build the RRP Consumer Activation Strategy for JTI LIGGETT
• Own the RRP omnichannel consumer journey; define funnel "jobs to be done", partner with Strategic Insights (SI) to generate necessary insights, guide Digital and HRC & Events on activation direction
• Lead design and delivery of activation programs; select creative/media partners, identify partnerships/sponsorships, manage external stakeholders, ensure seamless cross-touchpoint experiences for consumer
• Drive RRP visibility and trade activation in collaboration with RMC Marketing, Commercial Strategy, Retail/Chain Sales; strengthen retail partnerships and lead RRP presence at trade shows/events
• Own the activation budget; maximize ROI and manage phasing with Finance in line with local/global requirements

Qualifications & Experience

• Bachelor's degree in marketing or related field
• 6-8 years work experience in marketing or trade marketing roles
• Experience & understanding of USA consumers is advantageous
• Strong project management capabilities, combined with curiosity, a self‑starter mindset, and high ownership
• People management experience and leadership skills
• Demonstrated strategic and critical thinking skills, with the ability to influence, communicate, and collaborate across teams
• Excellent command of MS Office, particularly PowerPoint and Excel
• Fluent English (written and spoken)

Benefits

• Annual performance-based bonus to reward outstanding achievements
• Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment
• Comprehensive medical, dental, and vision insurance plans for employees and their families
• Life insurance coverage to provide peace of mind
• 401(K) plan with company matching contributions to support retirement planning
• Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance
• Short-term and long-term disability coverage
• Education and tuition assistance programs to foster continuous learning and career growth
• Employee Assistance Program offering confidential counselling and support for employees and their family members