Roblox Thumbnail Artist

About the role

Sawhorse Productions is seeking a talented Roblox Thumbnail Artist to craft eye-catching visuals that define the look and feel of our Roblox experiences. This role involves collaborating with our Art, Creative, and Marketing teams to develop high-impact thumbnails, icons, and promotional assets that capture attention, drive engagement, and elevate the worlds we build.

Responsibilities

• Design high-impact thumbnails, icons, and key art that increase CTR and drive player acquisition across all Roblox experiences
• Create 2D and 3D assets using Roblox Studio, Blender, Maya, and 2D tools
• Pose characters, compose scenes, light models, and paint over renders for polished final thumbnails
• Work closely with Art Directors, Creative Directors, Game Designers, and Marketing teams to ensure visuals match the tone, style, and goals of each project
• Implement creative strategies to drive CTR, conversions, QPTR, and overall acquisition performance
• Develop multiple thumbnail variations, run A/B tests, evaluate performance data, and iterate based on player behavior insights
• Stay current on Roblox creative trends, platform behavior, top-performing genres, and competitor thumbnails to ensure visuals remain best in class
• Bring expert-level knowledge in thumbnail performance, creative trends, and platform behavior to guide decisions that maximize engagement and acquisition
• Ensure thumbnails and icons align with each game's brand identity, worldbuilding, visual language, and narrative tone

Qualifications

• Experience: 2 to 4 years of experience in digital art, 2D and 3D design, or thumbnail creation for gaming, entertainment, or marketing
• Portfolio: Strong portfolio demonstrating eye-catching thumbnails, composition, lighting, and storytelling through static imagery. Roblox examples are a strong plus
• Software Skills: Proficiency with Blender or Maya for rendering, plus Photoshop or similar tools for compositing, polishing, and final output
• Roblox Knowledge: Familiarity with Roblox Studio, UGC aesthetics, and platform visual trends. Understanding of how thumbnails impact click-through and player engagement
• Artistic Fundamentals: Strong grasp of composition, lighting, posing, visual hierarchy, and color theory
• Collaboration: Ability to work closely with art, creative, and marketing teams, communicate clearly, and manage feedback cycles
• Time Management: Comfortable working in a fast-paced, multi-project environment with tight deadlines

Nice to haves

• Motion Skills: Experience with simple motion graphics or animated thumbnails
• Marketing Awareness: Understanding of user acquisition strategies and visual trends on Roblox, Fortnite Creative, or other UGC gaming platforms
• Broader Design Skills: Experience designing key art, social assets, or promotional graphics beyond thumbnails

Benefits

$35 - $45 per hour

Pay

$35 - $45 per hour

Schedule

Not specified

Benefits

Not specified