Revenue Operations Manager (Nonprofit Growth, Funnel & Performance) – Volunteer Leadership Role

Funnel Strategy & Lifecycle Design

This role is responsible for designing and managing the end-to-end funnels for Donor acquisition and retention, Volunteer recruitment and engagement, and Program participation. Define lifecycle stages from awareness to retention and identify where people drop off across funnels.

Conversion Optimization

Identify where people drop off across funnels and improve conversion from Engagement → participation, Interest → action. Continuously optimize user journeys.

CRM & Pipeline Alignment

• Partner with Salesforce to align data with funnel stages
• Track pipeline performance
• Ensure visibility into conversion metrics
• Ensure all activity is measurable

Performance Tracking & Analytics

• Track key metrics such as conversion rates, retention rates, and funnel velocity
• Engagement-to-action metrics
• Turn data into actionable insights

Revenue & Impact Optimization

• Support strategies that drive Donor contributions and Sponsorship engagement
• Ensure engagement leads to measurable outcomes
• Align efforts across Marketing, Community Engagement, Donor Relations, and CRM systems

Cross-Functional Alignment

• Build scalable workflows for Lead tracking and follow-ups
• Engagement processes
• Improve consistency and efficiency
• Automate workflows
• Reduce manual work
• Improve response times
• Ensure timely engagement triggers

Reporting & Visibility

• Build dashboards and reports for leadership
• Provide insights into Funnel performance, Growth trends, and Conversion opportunities

Continuous Improvement

• Identify opportunities to improve conversion and retention
• Test and refine strategies
• Drive ongoing optimization