Revenue Marketing Senior Specialist

About the role

Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner’s expert guidance and tools enable smarter decisions and stronger performance on an organization’s mission-critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

We’re looking for a B2B Marketing Manager to join our Global Technology Sales (GTS) Marketing team focused on the Midsized Enterprise region. The ideal candidate would have a background in campaign management, channel strategies, and sales enablement to drive lead acquisition and pipeline progression for new business and account expansion. To be successful, you must have a passion for customer-centric marketing, partnering closely with sales, and developing and innovating programs that resonate with our target audiences.

Responsibilities

• Support the regional Marketing Senior Director and team in executing integrated marketing strategies and campaigns to help drive firm revenue growth.
• Assist in coordinating and implementing multi-channel marketing campaigns and content marketing programs aimed at generating leads and supporting sales efforts.
• Work with centralized centers of excellence to help ensure smooth execution of assigned marketing activities.
• Gather and organize input from product, research, and sales teams to help inform campaign messaging and tactics.
• Collaborate with other marketing team members to develop and distribute campaign content.
• Draft clear, concise marketing messages and content, ensuring consistency across channels and formats.
• Work with colleagues across business lines and regions to share marketing ideas and support integrated activities.
• Track and report on marketing performance using established metrics and analytics.
• Share findings and suggest improvements to enhance campaign impact.
• Support demand generation activities by helping communicate key messages and campaign details to the sales organization.
• Build strong working relationships with sales teams and regional leaders.
• Monitor KPIs and campaign metrics and assist in evaluating campaign effectiveness to inform future tactics.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 3–5 years of relevant marketing experience, preferably in a B2B or large/global company environment.
• Hands-on experience supporting and executing integrated marketing or demand generation programs; experience engaging executive-level audiences is a plus.
• High attention to detail and strong problem-solving skills with consistent follow-through.
• Advanced organizational and communication skills; able to manage multiple projects and collaborate with stakeholders.
• Ability to adapt and work effectively in a fast-paced, dynamic, and collaborative environment.
• Proficient with CRM (Salesforce), email management systems, data analytics platforms (Power BI, Google Analytics), and AI tools (Chat GPT, Notebook LM, Copilot).
• Intermediate to advanced Excel skills (formulas, pivot tables) and strong PowerPoint capabilities.
• Excellent English written and verbal communication skills.
• Strong analytical skills and a data-driven mindset; able to interpret and present marketing data.

About Gartner

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting, and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy, and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

Gartner is the world authority on AI. You’ll join a company at the very center of the AI revolution. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

Benefits

• World-class benefits, highly competitive compensation, and disproportionate rewards for top performers.
• Hybrid work environment with flexibility and support to thrive.
• Annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan.
• 401k match up to $7,200 per year.
• Opportunity to purchase company stock at a discount.
• Generous PTO and more.

Pay

A reasonable estimate of the base salary range for this role is 64,000 USD - 87,000 USD. Actual salaries may vary within the range based on factors including education, training, experience, professional achievement, business need, and location.