Revenue Marketing Manager

BrightPlan provides a financial wellness platform that combines AI-powered financial planning with access to experienced financial advisors. The platform helps employees with budgeting, debt management, investing, retirement, and wealth planning while helping employers improve benefits engagement and understand workforce financial health.

About the Role

Reporting to the CMO, the Revenue Marketing Manager will develop and execute integrated demand generation and go-to-market programs that support pipeline creation and revenue growth across BrightPlan’s direct and partner sales channels. This is a hands-on individual contributor role combining strategy, campaign execution, content development, analytics, and cross-functional collaboration.

Responsibilities

• Develop quarterly and annual demand generation plans supporting pipeline growth, bookings targets, and market expansion.
• Build go-to-market programs for enterprise sales, strategic partner channels, and account expansion.
• Execute integrated campaigns across digital, email, webinars, events, paid media, content syndication, nurture programs, and ABM.
• Manage campaign timelines, deliverables, budgets, optimization, and performance tracking.
• Develop campaign messaging, presentations, case studies, partner materials, and sales-facing assets.
• Create scalable partner marketing programs and joint initiatives with brokers, consultants, alliances, and ecosystem partners.
• Track campaign performance, marketing-sourced pipeline, partner engagement, ROI, and contribution to bookings.
• Use AI tools for campaign development, content creation, audience segmentation, automation, reporting, and workflow efficiency.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 5+ years of B2B marketing experience in SaaS, fintech, HR tech, employee benefits, or a related industry.
• Experience supporting direct enterprise sales teams and channel or partner sales organizations.
• Demonstrated success building and measuring demand generation strategies tied to pipeline and revenue goals.
• Hands-on experience executing integrated, multi-channel campaigns and account-based marketing programs.
• Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.
• Experience managing measurable B2B event programs from planning through post-event follow-up.
• Strong analytical, project management, communication, stakeholder management, and cross-functional collaboration skills.

Pay

Base annual salary: $125,000 to $145,000.

Benefits

• Eligible for an annual performance bonus.
• Comprehensive benefits package including medical, dental, and vision coverage.
• 401(k) with company contribution.
• Life insurance and paid time off.

Schedule

Remote within the United States, with occasional travel expected to be less than 10%.