Revenue Marketing Manager
About this role
Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner’s expert guidance and tools enable smarter decisions and stronger performance on an organization’s mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey. We're looking for a B2B Marketing Manager to join our Global Technology Sales (GTS) Marketing team focused on the Global Enterprise, Large Enterprise, and Public Sector regions.
What you’ll do
- Partner with the regional Marketing Director to support firm revenue growth by applying select marketing disciplines to drive integrated marketing strategy, planning, execution, and communications.
- Design, manage and execute integrated, multi-channel marketing campaigns and content marketing programs intended to generate sales leads, build pipeline, accelerate sales cycles, and grow the business.
- Cook regularly seek out and synthesize inputs from product, research, and sales teams to inform campaign messaging and strategy.
- Effectively collaborate with teams across the marketing organization to develop content for marketing campaigns, promote via digital and other channels, and analyze performance.
- Develop concise, compelling messages, copy, and content; maintain a consistent message across various channels and formats.
- Collaborate across business lines and with colleagues globally to identify, leverage and integrate marketing ideas and activities.
- Regularly review marketing performance using key metrics and analytics; make recommendations and adapt marketing plans to incorporate best practices.
- In partnership with regional Director, design and execute tests to evaluate tactics and optimize marketing programs.
- Independently manage projects from problem identification/conception to completion with periodic guidance from marketing stakeholders.
- Lead demand generation marketing activity, cascading and activating the sales organization against key messages, campaigns, and events.
- Build a strong relationship with aligned sales regional leaders and sellers.
- Improve sales teams’ ability to authentically engage with audience segments and get the meeting through effective scripting and training materials and sessions.
- Deliver on KPIs and metrics set for campaigns and assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics.
- Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities
What you’ll need
- Bachelor's degree in marketing, business, or similar.
- 5+ years of relevant marketing experience, preferably large or global company experience ideally in a B2B environment.
- Proven experience developing successful integrated marketing or demand generation programs designed for executive-level audiences.
- Detail-oriented, problem-solving mindset with strong follow-through skills.
- Strong project management, communication, and stakeholder management skills.
- Ability to be flexible and work effectively in collaborative, fast-paced, fast-changing environment.
- Experience with a CRM (Salesforce), CMS (Adobe AEM), email management system (Eloqua), data analytics platform (Power BI, Google Analytics), and AI tools (Chat GPT, Claude, Copilot) preferred.
- Intermediate/advanced Excel skills, including ease with formulas and pivot tables and PowerPoint capabilities.
- Excellent English written and verbal communication skills.
- Strong analytical skills and data-driven mindset.
Who are we?
We are Gartner, the world authority on AI. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we've grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.
What makes Gartner a great place to work?
We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients. Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.
What do we offer?
- Competitive salary
- Generous paid time off policy
- Charity match program
- Medical, Dental & Vision Plans
- Parental Leave
- Employee Assistance Program (EAP)
- 401K matching
- and more!