Retention Marketing Specialist

About the role

REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 45,000 apparel, footwear, accessories and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 500 emerging, established and owned brands. Through 16 years of continued investment in technology, data analytics, and innovative marketing and merchandising strategies, we have built a powerful platform and brand that we believe is connecting with the next generation of consumers and is redefining fashion retail for the 21st century. For more information please visit www.revolve.com. At REVOLVE the most successful team members have a thirst and the creativity to make this the top e-commerce brand in the world. With a team of 1,000+ based out of Cerritos, California we are a dynamic bunch that are motivated by getting the company to the next level. It’s our goal to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment. Some of the sweetest perks we offer aren’t in a typical benefit package like hefty discount on items we carry – as in 50% or more off retail prices, free weekly lunches, and pretty rad company parties. To take a behind the scenes look at the REVOLVE “corporate” lifestyle check out our Instagram @REVOLVEcareers or . Are you ready to set the standard for Premium apparel? Main purpose of the Retention Marketing Specialist role: This is a full time and permanent role for an analytically driven thinker who can synthesize current business intelligence or trend data to inform retention marketing strategy, and project manage and implement new strategies.

Responsibilities

• Provide analysis to support email, mobile push messaging, SMS, the Loyalty Club, and other retention channels
• Write queries and scripts to serve personalized content in emails and mobile push messages
• Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results
• Provide actionable email and push strategy recommendations based on key performance metrics, A/B test results, and various data sources
• Perform customer segmentation and customer lifetime value analysis to support retention strategy
• Establish and build relationships with stakeholders including marketing, engineering