Retail Search Marketing Manager

Responsibilities

• Own the end-to-end execution of retail media search campaigns across assigned retailer platforms, supporting the full PepsiCo portfolio of brands
• Operate hands-on-keyboard within search platforms to build, launch, optimize, and scale campaigns
• Optimize performance at regular cadence against key KPIs, ensuring deployment of best practices across all search activity
• Proactively identify opportunities to grow campaign impact through new strategies and tactics, including keyword expansion, creative and landing page testing, automation pilots, and enhanced search structures
• Develop retailer-specific search strategies that account for differences in auction dynamics, onsite placements, and shopper behavior
• Budget Ownership & Investment Strategy
• Own forecasting, pacing, and optimization of large-scale retail media search budgets, partnering closely with Finance and internal systems teams
• Make day-to-day and longer-term investment allocation decisions across brands, retailers, and calendar periods, proactively recommending shifts to drive optimal outcomes
• Build and advocate for investment recommendations, outlining tradeoffs, scenario impacts, and opportunity cost to senior stakeholders
• Retailer Partnership & Advanced Testing
• Act as a primary partner to retail media networks (with a strong focus on Instacart), collaborating on roadmap opportunities, testing capabilities, and performance improvement
• Pressure-test new platform capabilities and co-develop pilots to enhance PepsiCo’s retail media performance
• Advocate for and design stronger measurement approaches, including incrementality, lift, and causal test frameworks with clear hypotheses and success criteria
• Reporting, Measurement & Insights
• Develop and lead retail media search reporting frameworks that help stakeholders clearly understand channel effectiveness and business impact
• Work hands-on with raw data extracts and Excel-based analysis to synthesize performance insights and actionable recommendations
• Partner with analytics and data science teams to evolve measurement approaches (e.g., iROAS, value-based KPIs), moving beyond standard platform ROAS
• Test, evaluate, and scale automation capabilities that deliver measurable performance improvement
• Cross Functional Collaboration
• Partner closely with Sales, Marketing, Finance, Digital/Tech, and Analytics teams to align retail media search strategy with broader business objectives
• Translate business requirements into clear platform, product, and executional priorities
• Operate effectively within a fast-paced, matrixed organization, balancing competing priorities while maintaining strong accountability

Qualifications

• Minimum Requirements: Bachelor's degree required, 5-8 years of experience running retail media search campaigns, 2+ years of direct, customer or retailer-facing leadership with accountability for investment decisions and business results, advanced proficiency in Microsoft Excel (pivot tables, advanced formulas)
• Preferred Qualifications: Prior experience within consumer products or CPG categories (food and beverage a plus), familiarity with retail media automation platforms (e.g., Skai, Pacvue), experience working within highly complex, matrixed organizations