Retail Sales Assistants

About the role

The Club is continuing its rapid growth both on and off the pitch, expanding its commercial footprint. Last year we launched a new retail store in Birmingham’s Bullring shopping centre – a first‑of‑its‑kind collaboration between adidas and Aston Villa Football Club, combining adidas Originals, apparel, sportswear and official Club merchandise. We also reopened our improved ‘Claret, Blue and Brand New’ Villa Park store with a brand‑new entrance, external wrap‑around screening with cutting‑edge forced perspective video, a grab‑and‑go refreshments station and a green‑screen photo experience. Both stores offer unique retail experiences, constantly expanding and enhancing our product range to bring supporters closer to the Club.

We are building our teams in both stores to bring this unique retail experience to life. Exciting opportunities exist for Retail Sales Assistants who will form our ‘front of house’ team, bringing energy and creating an inclusive, welcoming customer shopping experience. Various contracts are available across the stores, and you will work on a weekly rota communicated in advance.

Responsibilities

• Offer thoughtful product guidance, assist and support with customer queries from initial contact through to processing sales at payment points efficiently and friendly.
• Maintain the store’s ‘look and feel’ to the highest standard – replenish stock, maintain merchandising stands and tidy item displays.
• Use effective selling skills to highlight promotional items, help achieve sales targets, and uphold high standards of professionalism with a customer‑first approach.

Requirements

• Pro‑active, positive and passionate about working in a customer‑focused environment and motivated to achieve sales targets.
• Previous experience in clothing retail combined with exceptional customer service skills, an engaging approach, active listening and the ability to be persuasive when required.
• Excellent organisational skills to thrive in our fast‑paced, dynamic store environment.
• Consistent reliability and flexibility to work across a weekly rota that may include evenings, weekends and matchdays (if at Villa Park).

Schedule

• Bullring: Full‑time – 35 hours per week; Part‑time – 16 hours per week; Part‑time – 12 hours per week; Variable hours.
• Villa Park: Full‑time – 35 hours per week; Matchday – working 80% of all Men’s First Team matches at Villa Park.
• Weekly rota communicated in advance.