Retail Marketing Manager, Consumer Packaged Goods (CPG)

Our client is a global, research-driven pharmaceutical company focused on developing innovative medicines in human pharmaceuticals, animal health, and biopharmaceutical contract manufacturing.

VARITE is an award-winning minority business enterprise providing global consulting and staffing services to Fortune 1000 companies and government agencies since 2000.

Location: Remote (EST)
Contract Duration: 3.8 months
Pay Rate Range: $68.00 - $72.85/hr. on W2
Work Authorization: Only USC or GC

Responsibilities

• Own the execution of omnichannel content across leading US retail partners such as Walmart, Costco, Sam’s Club, and Target, ensuring pet products are represented with compelling and compliant content both online and in-store.
• Build and scale foundational strategies to grow three core audiences: consumers, search engines, and emerging agentic AI platforms.
• Establish the foundation for AI discoverability while advancing existing efforts across traditional SEO, social media, and digital content ecosystems.
• Deploy brand content assets (imagery, on-site banners, copy, etc.) to key omnichannel customer sites.
• Own the creation and syndication of machine-readable content for agentic AI optimization.
• Build social media calendars in conjunction with internal marketing teams.
• Liaise internally regarding external articles (e.g., PetMD, Business Insider) and with agencies regarding retailer-agnostic articles and Retailer Sales Force materials.
• Collaborate with omnichannel teams, including web ecosystem and digital experiences, as an internal liaison.
• Maintain hands-on capabilities, including baseline knowledge of website HTML and design language.

Requirements

• Minimum of 5-7 years of content strategy and management experience, with client experience preferred.
• Knowledge of SEO and web traffic metrics or relevant experience.
• Experience in retail with a large to mid-sized corporate customer (key requirement).
• Baseline knowledge or willingness to learn website development/HTML concepts (e.g., crawling and indexation, robots.txt, sitemaps, canonicals, semantic clustering, internal linking, structured data, semantic HTML, image alt-text, external linking, metadata tags).
• Digital & Shopper Marketing, Social Media, or e-retail experience preferred.
• Project Management certifications a plus.
• Excellent communication (verbal and written), interpersonal, and project ownership skills.
• Demonstrated diplomacy to effectively convey strategic vision and specialized information to diverse audiences.
• Strong presentation skills and ability to lead external partners.
• Problem-solving, follow-up, and attention to detail in a fast-paced environment.
• Organizational, time-management, and prioritization skills to deliver work objectives on time.
• Ability to work independently and as part of a team with high accuracy.
• Digitally savvy with a strong understanding of retail dynamics and customer content strategy.
• Willingness to learn and stay up-to-date with industry trends.
• Ability to own multiple projects and coordinate efforts across functional areas in a matrixed organization.
• Results-oriented, entrepreneurial, and self-motivating with proven project ownership skills.
• Tenacious, resilient, and driven to achieve despite obstacles.
• Leadership and interpersonal skills to build strong working relationships and influence teams.
• Strategic thinking with a strong understanding of retail content principles, sales, and marketing strategy.
• Proficiency in Microsoft Word, Excel, Internet, SharePoint, and Outlook.
• Bachelor’s degree required; marketing or relevant field preferred.
• Limited, occasional travel may be required (including overnight travel).

Benefits

• Comprehensive health insurance (medical, dental, and vision coverage).
• Retirement plans: Participation in a company-sponsored retirement savings plan.
• Legal service plans: Access to attorneys for legal advice and representation.