Retail Marketing Manager
About the role
Supergoop! is seeking a Retail Marketing Manager to bring new product launches and marketing campaigns to life across key retailers in North America, including Sephora, Nordstrom, Bluemercury, and priority Indie accounts.
Responsibilities
Own the development, execution, and reporting of all retail marketing programs that increase awareness, drive traffic, and convert shoppers across key accounts.
Spearhead execution of all marketing programs to support product launches and core campaigns that ladder up to global strategy and sales plan while meeting specific retailer needs.
Partner with internal accounts, events, education, social, and influencer teams to build calendar synergy and amplify retailer key moments.
Lead Visual Merchandising & Secondary Placement strategy across Sephora, Nordstrom, Bluemercury, and priority Indie accounts. Project manage to meet key deadlines while collaborating with Retailers, Account Management, and Creative to execute assortment, messaging, graphics, and proofing.
Lead sampling and co-op initiatives across all regions. Oversee execution of all sampling programs to ensure key dates are met.
Own concepting and briefing asset deliverables and copy for all new launches on Dotcom.
Continued optimization of existing pages ensuring pages stay up to date with best in class assets to help grow our retailer.com business.
Develop and own deliverable tracker to ensure timelines meet key dates.
Help support team in preparation and execution of market weeks by building necessary materials and planning meeting logistics.
Manage retail marketing budgets including estimates, POs, and monthly reconciliations.
Develop cross-functional relationships to ensure all deliverables are aligned with product launches, retailer timelines.
Cultivate strong relationships with retail partners and key stakeholders to foster collaboration and maximize opportunities for brand exposure and growth.
Monitor industry developments, obsess over consumer trends, and have a steady pulse on store updates to inform / inspire retail marketing strategies and in-store execution.
Qualifications
Bachelor’s Degree in related field of study, Marketing preferred
3-5+ years of professional experience, Sephora experience strongly preferred
Organizational and project management skills
Proficient technical skills (Microsoft Office - Windows, Word, Excel, Powerpoint), Google docs
Knowledgeable in social media platforms (Instagram, Snapchat, TikTok, etc.)
Benefits
Comprehensive Health Benefits
Generous Paid Time Off Policy
401k with Company Match
Product Discounts
Employee Referral Program
Company and Team Off-Sites
Equal Opportunity Employer
Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Health and Safety Statement
The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.