Retail Marketing Analyst

About the Role

Assist the Retail Marketing Manager in planning, organizing, and prioritizing all regional marketing, advertising, and promotional activities in alignment with corporate and regional objectives. This position interfaces with dealers, District Sales Managers (DSMs), regional staff, and corporate staff to ensure proper communication and execution of marketing and incentive programs. The role offers hands-on training and exposure to all areas of regional operations, designed as a management trainee position with a long-term goal of developing future District Managers. Field travel and potential relocation may be required.

Responsibilities

• 30% - Advertising Coordination: Assist the Retail Marketing Manager with the coordination of all advertising programs and activities, including dealer marketing group meetings, Dealer Advertising Support (DAS), and regional marketing stimulation fund tracking.
• 20% - Regional Reporting: Prepare and distribute regional reports to monitor sales, digital KPIs, marketing, customer satisfaction, and training activities.
• 20% - Ad-Hoc Projects: Complete projects as requested by regional management.
• 15% - Program Administration: Administer regional promotions, auto shows, training, and incentive programs.
• 10% - Special Incentives: Administer special incentive programs, including communication to dealers, DSMs, regional and corporate staff, monitoring of payments, and enforcing policies and procedures with dealers.
• 5% - Digital Marketing: Assist and administer digital marketing and advertising, digital communications, and digital education activities for regional management, field staff, and dealers.

Requirements

• Bachelor’s degree or equivalent work experience required.
• 0-3 years’ work or internship experience required; wholesale automotive, merchandising, marketing, or advertising experience is a plus.
• Occasional travel may be required.
• Ability to work additional hours outside of normal business hours, including weekends or holidays, as required.
• Ability to relocate to a new location if requested by the company.
• Perform other duties as assigned.

Skills

• Excellent oral and written communication skills.
• High level of organizational, planning, and analytical skills.
• Strong PC knowledge in a Windows-based environment, including proficiency in MS Office (Word, Excel, PowerPoint).
• Ability to assist with regional decisions pertaining to special incentives and incentive exceptions based on Kia’s Sales Policies and Procedures.

Competencies

• Care for People
• Chase Excellence Every Day
• Dare to Push Boundaries
• Empower People to Act
• Move Further Together

Benefits

• Competitive benefits including premium paid medical, dental, and vision coverage for you and your dependents.
• 401(k) plan with 100% matching up to 6% of salary deferral.
• Paid time off.
• Company lease and purchase programs.
• Company-wide holiday shutdown.
• Paid volunteer hours.
• Premium lifestyle amenities at the corporate campus in Irvine, California.

Pay

Pay Range: $57,980.32 - $75,411.31. Pay will be based on several variables unique to each candidate, including job-related skills, experience, and relevant education or training.