Retail Group Leader

About the Role

This field-based role covers an assigned route across North and South Carolina, with occasional travel to other markets as business needs arise. The Retail Territory Leader serves as the face of Daisy Brand at the retail level, educating store personnel and consumers, optimizing shelf presence, gathering competitive intelligence, and ensuring product freshness. The focus is on deepening relationships with existing retail partners and maximizing brand performance. This position requires in-store work Monday through Thursday, with Friday as a home office and administrative day.

Responsibilities

• Educate store personnel and consumers on Daisy Brand products, brand story, and competitive advantages
• Assess and adjust shelf positioning across assigned stores to optimize placement and distribution
• Track and report category activity, pricing, and shelf trends
• Engage with shoppers in a natural, consultative way to understand purchasing behavior and gather feedback
• Deliver weekly written updates summarizing store visits, market observations, and follow-up needs
• Log in-store activity and data using field software
• Collaborate with the broader sales team on brand initiatives and market strategies
• Build strong, mutually beneficial relationships with retailers
• Perform other duties and special projects as assigned

Requirements

• Minimum 2 years of experience in CPG, retail sales, or a related field
• Proficiency in Repsly or another field activity management software
• Proficiency in Microsoft Office Suite (Excel and Word)
• Strong verbal and written communication skills
• Comfortable working independently in the field with minimal day-to-day supervision
• Demonstrated ability to build and maintain relationships with retail partners and store-level personnel
• Valid driver’s license and clean driving record
• Ability to drive multiple hours daily
• Ability to lift up to 20 lbs
• Ability to work in cold environments (retailers’ refrigerated sections)

Preferred: Bachelor’s degree, bilingual in Spanish and English.

Benefits

• No deductible, $0 premium option for employee-only medical coverage
• Access to virtual healthcare and wellness programs
• 401(k) program with company match, plus weekly safe harbor and annual profit-sharing contributions
• Company-paid short- and long-term disability coverage
• Life and AD&D insurance (2x annual salary)
• Four weeks of paid time off, plus 20 hours of floating holidays in your first full year of employment
• Annual rollover and payout options for any unused paid time off
• Paid time for volunteering and community involvement
• Tuition reimbursement and ongoing professional development opportunities
• Fitness and wellness incentives
• Monthly car allowance of $800, plus competitive per-mile reimbursement for business travel
• Company-provided phone, tablet, computer, and printer

About Daisy Brand

Daisy Brand is the market leader in sour cream and cottage cheese, headquartered in Dallas, Texas. As a family-owned company, we prioritize integrity in both our products and business practices. Our operations include manufacturing facilities in Garland, Texas; Casa Grande, Arizona; Wooster, Ohio; and a new facility in Boone, Iowa. Our upcoming Innovation Center, opening in 2026, will bring together research, food science, culinary, and technology teams to drive product development, such as our squeeze pouch and new line of dips.

We foster a collaborative, entrepreneurial environment with a focus on long-term career growth and a people-first benefits package. Daisy Brand is a nicotine-free and equal-opportunity employer.