Retail Group Leader

About the role

Field-based role covering an assigned route across North and South Carolina, with occasional travel to other markets as business needs arise. Preference for candidates currently located in Raleigh or Charlotte markets. This position serves as the face of Daisy Brand at the retail level, educating store personnel and consumers, optimizing shelf presence, gathering competitive intelligence, and ensuring product freshness and visibility in the dairy aisle. Focus is on deepening relationships with existing retail partners and maximizing brand performance. Expectation is in-store Monday through Thursday, with Friday as a home office and administrative day.

Responsibilities

• Educate store personnel and consumers on Daisy Brand products, brand story, and competitive advantages
• Assess and adjust shelf positioning across assigned stores and take steps to optimize placement and distribution
• Track and report category activity, pricing, and shelf trends
• Engage with shoppers in a natural, consultative way to understand purchasing behavior and gather feedback
• Deliver weekly written updates summarizing store visits, market observations, and follow-up needs
• Log in-store activity and data using field software
• Collaborate with the broader sales team on brand initiatives and market strategies
• Build strong, mutually beneficial relationships with retailers
• Other duties and special projects as assigned

Requirements

• Bachelor’s degree, preferred
• Bilingual in Spanish and English, preferred
• Minimum 2 years of experience in CPG, retail sales, or a related field
• Proficiency in Repsly or another field activity management software
• Proficiency in Microsoft Office Suite (Excel and Word)
• Strong verbal and written communication skills
• Comfortable working independently in the field with minimal day-to-day supervision
• Demonstrated ability to build and maintain relationships with retail partners and store-level personnel
• Valid driver’s license and clean driving record
• Ability to drive multiple hours daily
• Ability to lift up to 20 lbs
• Ability to work in cold environments (retailers’ refrigerated sections)

Benefits

• No deductible, $0 premium option for employee-only medical coverage
• Access to virtual healthcare and wellness programs
• 401(k) program with company match, plus weekly safe harbor and annual profit-sharing contributions
• Company-paid short- and long-term disability coverage
• 2× annual salary in life and AD&D insurance
• Four weeks of paid time off, plus 20 hours of floating holidays in your first full year of employment
• Annual rollover and payout options for any unused paid time off
• Paid time for volunteering and community involvement
• Tuition reimbursement and ongoing professional development opportunities
• Fitness and wellness incentives
• Monthly car allowance of $800, along with competitive per-mile reimbursement for business travel
• Company-provided phone, tablet, computer, and printer

About the company

Daisy Brand is the market leader in sour cream and cottage cheese, headquartered in Dallas, Texas. A family-owned company for five generations, Daisy Brand prioritizes integrity in both product quality and business operations. The company invests in advancements that support responsible, long-term growth, including a new manufacturing facility in Boone, Iowa, and an Innovation Center opening in 2026. Daisy Brand fosters a collaborative, entrepreneurial environment with a focus on long-term careers and employee development. The company is nicotine-free and an Equal Opportunity Employer.