Retail Event Marketing Manager
Marketing$72k/yrFull-time
We need to output HTML fragment with headings
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title. Must not include Job ID etc. Remove boilerplate. Must preserve all substantive info.
We need to parse the posting.
Key info:
- Job title: District Retail Marketing Manager (not to be used as heading)
- Overview: Leaf Filter looking for District Retail Marketing Manager to oversee teams of retail marketers at ten area stores. Ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have ability to manage multiple teams of lead-generators. Sales experience is a plus. Expected local travel up to 50%, weekend availability is a must. The Leaf Home Retail Team demonstrates Leaf Filter products at local retail affiliates to generate leads and connect with the community. If you have an entrepreneurial spirit, are hard-working, and can wear many hats, we’re looking for you! We have ambition and drive, and we’re in constant development. We strive to be better than the best and we want you to join in our success! We consistently promote senior management from within the organization and will give you the training and expertise to take the next step in your career!
- "What’s in it for me?" section: Weekly Pay – Salary of $72,200 with industry leading compensation package and weekly direct deposit; Competitive Medical, Dental And Vision Benefits; Training – Be set up for success from day one with industry leading training and support at levels; Advancement – Growth equals more opportunity for all employees – our leadership team is developed from within!
- Primary Purpose: The Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships.
- Essential Duties And Responsibilities: list of duties.
- Minimum Skills And Competencies: list.
- Physical Requirements: description.
- Diversity and Inclusion Statement, Equal Opportunity Statement: these are boilerplate EEO; we must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. So we should drop those statements.
We need to decide sections.
We have content for:
- About the role (overview, purpose, maybe "Primary Purpose" could be part of About the role). Could combine overview and primary purpose.
- Responsibilities: the Essential Duties And Responsibilities list.
- Requirements: maybe Minimum Skills And Competencies (these are requirements). Also maybe "Physical Requirements" could be part of Requirements or separate? The instruction says we can have sections like Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections have real specific content.
We have:
- Pay: Salary $72,200 weekly, weekly direct deposit, industry leading compensation package. That's specific.
- Benefits: Competitive Medical, Dental And Vision Benefits.
- Training: "Training – Be set up for success from day one with industry leading training and support at levels". That's a benefit? Could be part of Benefits or maybe a separate section "Training". But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Training could be under Benefits or maybe under Skills? Probably Benefits includes training as a benefit. We'll include training under Benefits.
- Advancement: "Advancement – Growth equals more opportunity for all employees – our leadership team is developed from within!" That's also a benefit (career growth). Could be under Benefits.
- Schedule: Not explicitly given except "Expected local travel up to 50%, and weekend availability is a must." That's schedule/travel requirement. Could be under Requirements or maybe under Schedule? The instruction says include Schedule section only if posting actually states them. It does mention weekend availability and travel. That's schedule-related. So we could create a Schedule section with that info.
- Qualifications: Could be education: High school diploma or GED. Also maybe multi-unit retail management experience etc. But those are more like requirements/skills. We could put education under Qualifications.
- Skills: list of skills like communication, planning, etc.
We need to avoid filler like "commensurate with experience". Not present.
We must not repeat job title as heading.
We must not include Job ID etc.
We must preserve all substantive info; do not invent or summarize away detail.
We need to output only HTML fragment.
Let's extract substantive info precisely.
Overview paragraph:
"Leaf Filter is looking for a District Retail Marketing Manager to oversee teams of retail marketers at ten area stores. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators. Sales experience is a plus. Expected local travel up to 50%, and weekend availability is a must. The Leaf Home Retail Team demonstrates Leaf Filter products at local retail affiliates to generate leads and connect with the community. If you have an entrepreneurial spirit, are hard-working, and can wear many hats, we’re looking for you! We have ambition and drive, and we’re in constant development. We strive to be better than the best and we want you to join in our success! We consistently promote senior management from within the organization and will give you the training and expertise to take the next step in your career!"
We can keep that as About the role.
Primary Purpose: "The Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships." Could be part of About the role or separate. Since we have About the role already, we can incorporate.
Responsibilities list:
- Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up
- Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory (note duplicate "schedule" maybe typo but keep)
- Responsibility for budgeting and staffing within our retail affiliates
- Manage retail marketing team in generating new sales leads
- Manage retail marketing material and equipment set up and tear down
- Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market
- Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs
- Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
- Track and report retail metrics to evaluate performance and ROI of our retail partnerships
- Responsible for exceeding sales lead quotas based upon established KPIs
We need to keep each as
.
Minimum Skills And Competencies list:
- High school diploma or GED
- 2+ years experience of successful lead generation and management positions in direct to consumer industries
- Strong recruiting and training skills
- Experience with large scale budgeting and planning
- Excellent written and verbal communication skills
- Self-starter with ability to manage and develop others
- Ability to handle multiple priorities at one time
- Strong planning and organizational skills, including attention to detail
- Knowledge of current best practices and new strategies for retail marketing
- Travel within the assigned territory as needed
- Ability to work evenings and/or weekends
- Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access)
- Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball”.
- Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “today not tomorrow” mentality.
- Apply active listening skills through the ability to comprehend information presented and respond thoughtfully.
- Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion.
- Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional.
- Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
- Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer’s needs at the forefront of every interaction.
- Ability to communicate effectively, to recognize, understand, and manage one’s own emotions as well as others, and foster positive working relationships across all levels of the organization.
- Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one’s own actions, performance, and decisions.
Note there are duplicates: excellent written and verbal communication skills appears twice; we can keep both but maybe it's okay.
Physical Requirements:
- Normal office environment and field office/manufacturing/construction environment.
- Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates.
- Medium work.
- Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.
We could put Physical Requirements under Requirements or maybe a separate section but not in allowed headings. Could be under Requirements.
Benefits/Pay/Schedule:
- Weekly Pay – Salary of $72,200 with industry leading compensation package and weekly direct deposit
- Competitive Medical, Dental And Vision Benefits
- Training – Be set up for success from day one with industry leading training and support at levels
- Advancement – Growth equals more opportunity for all employees – our leadership team is developed from within!
Schedule: Expected local travel up to 50%, weekend availability is a must.
We could also include travel under Schedule.
Now decide sections:
- About the role: include overview + primary purpose.
- Responsibilities: list duties.
- Requirements: could include Minimum Skills And Competencies + Physical Requirements + maybe education (HS diploma) but that's already in Minimum Skills. We'll put Requirements as the Minimum Skills And Competencies list.
- Qualifications: maybe education? But we already have HS diploma in Requirements. Could skip Qualifications if no distinct content. But we could put "High school diploma or GED" as Qualifications. However that duplicates. Better to have Qualifications for education and certifications, and Requirements for experience/skills. Let's split: Qualifications: High school diploma or GED. Requirements: the rest of the Minimum Skills And Competencies (excluding HS diploma). But we need to ensure we don't lose any info.
Let's parse Minimum Skills And Competencies list again and separate:
1. High school diploma or GED
2. 2+ years experience of successful lead generation and management positions in direct to consumer industries
3. Strong recruiting and training skills
4. Experience with large scale budgeting and planning
5. Excellent written and verbal communication skills
6. Self-starter with ability to manage and develop others
7. Ability to handle multiple priorities at one time
8. Strong planning and organizational skills, including attention to detail
9. Knowledge of current best practices and new strategies for retail marketing
10. Travel within the assigned territory as needed
11. Ability to work evenings and/or weekends
12. Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access)
13. Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball”.
14. Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “today not tomorrow” mentality.
15. Apply active listening skills through the ability to comprehend information presented and respond thoughtfully.
16. Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion.
17. Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional.
18. Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
19. Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer’s needs at the forefront of