Retail Cosmetics Sales Counter Manager - Benefit, Boston - Downtown - Full Time

About the role

As a Counter Manager, you will lead a dynamic team of Beauty Advisors while managing all aspects of a specific cosmetics brand. Your role blends leadership, creativity, and customer engagement—delivering genuine hospitality through personalized consultations, expert product application, and a deep understanding of each customer’s beauty and style preferences. You’ll inspire teamwork to drive sales and elevate the customer experience by creating meaningful, long-lasting connections.

With a strong focus on client development, you will cultivate a loyal customer base through outreach, follow-up, and consistent, personalized service. In addition to meeting and exceeding sales goals, you’ll analyze business performance, execute vendor events and promotions, and partner with vendors and store leadership to grow the business. You'll also oversee stock presentation, hygiene standards, and team performance to ensure an exceptional and polished brand experience.

Responsibilities

• Lead a team of Beauty Advisors with energy and positivity, setting a welcoming and professional tone each day.
• Review daily sales goals, stay informed on new launches, top-performing products, and current beauty trends to lead with confidence.
• Greet customers with genuine hospitality, make eye contact, and initiate friendly, personal conversations to build lasting relationships.
• Maintain a shoppable space by ensuring testers are clean and well-stocked, signage and pricing are current, and displays reflect brand standards.
• Support merchandising updates and keep the space visually appealing and welcoming throughout the day.
• Coach the team to share Loyalty benefits, ensure customers leave with everything they need, and end each interaction with a sincere thank-you, often using the customer’s name.
• Collaborate with peers to foster a culture of collaboration, honesty, and care that enhances customer and team service.
• Analyze daily, weekly, monthly, seasonal, and annual sales results and implement strategies to grow business and improve results.
• Plan and execute in-store and vendor-led events to drive traffic and engagement.
• Maintain brand standards through proper merchandising, hygiene, and stock replenishment.
• Acquire new customers by opening credit accounts and sharing loyalty benefits.
• Collaborate with vendors, personal stylists, and store leadership to optimize outcomes.
• Resolve customer concerns in a professional and customer-first manner.
• Stay informed on new launches, best-sellers, and beauty trends to support team education.
• Manage multiple priorities in a fast-paced environment with strong attention to detail.
• Demonstrate flexibility, sound judgment, and a passion for the beauty industry.

Requirements

• 3–5 years of relevant retail, beauty, or leadership experience preferred.
• Flexible availability, including days, evenings, weekends and holidays with regular, dependable attendance and punctuality.
• Ability to understand and communicate effectively with customers, co-workers, and supervisors.
• Ability to read and understand employment policies and safety rules/procedures in English.

Essential Physical Requirements

• Standing for at least two consecutive hours, lifting at least 25lbs., stooping, kneeling, crouching, and climbing ladders.
• Reaching, including above eye level.
• Requires close vision, color vision, depth perception, and focus adjustment.
• Frequent use of computers and other technology, including handheld equipment, cash register and ability to process register transactions.

Benefits

• Comprehensive health and wellness coverage.
• 401(k) match to invest in your future.
• Paid time off and eight paid holidays.
• Continuous learning and leadership development opportunities.
• Opportunity to join Colleague Resource Groups and participate in volunteer activities.
• Merchandise discounts.
• Performance-based incentives.
• Annual merit review.
• Employee Assistance Program with mental health counseling and legal/financial advice.