Retail Activation Specialist - Leading Beverage Brand - Brooklyn, NY

Job Summary

As the Retail Activation Specialist (RAS), you will be responsible for maintaining beverage merchandising products in retail stores within your designated territory. This includes lifting/carrying cases, building displays, product placement, and maintaining a clean and organized product space. Your primary responsibility will be to ensure our brands are well-represented and that our promotional activities drive consumer engagement and sales growth.

Key Responsibilities

• Selling & Executing in Local Market (90%): Sell and merchandise incremental cases on displays to grow retail floor space. Execute new displays to gain market share and brand availability in outlets. Gain new facings for assigned brands to grow market share and case volume. Execute POS to increase brand visibility and impressions in accounts. Close out of stocks for brand(s) in accounts via incremental salesfloor displays. Visit accounts to merchandise cases and grow distribution via incremental displays. Obtain “high-traffic” display opportunities and maintain brand merchandising standards throughout account(s).
• Communication and Review (10%): Record a minimum of 35 account calls per week via Repsly. Record 40 working hours per week via Repsly. Attend and actively participate in weekly team calls. Review weekly and monthly KPI progress with the Field Sales Manager. Ensure proper budget management via expense report submissions bi-weekly.

Qualifications

• Must have a valid Driver’s License and vehicle to travel on a daily basis within the designated territory.
• Ability to work flexible hours (40 hrs per week) to meet outlet/bottler needs (possible early mornings and weekends) required.
• Able to lift/carry cases in excess of 40 lbs and build displays on your own on a regular basis.
• Strong customer service skills required.
• Results-driven and customer-focused mentality with a collaborative attitude required.
• Adept at networking, selling, and interacting with diverse groups of people required.
• Able to develop and maintain effective working relationships with all members of extended sales and brand teams required.
• Able to get things done by leveraging opportunities against multiple resources required.
• Able to travel out of state may be required.

Compensation

• Salary: $62,000 - $64,000 annually
• Bonus Opportunity: 10% annually
• Auto Allowance: $600 monthly
• Communication Allowance: $150 monthly
• Wellness Benefit: $50 monthly