Resident Experience & Community Marketing Coordinator (Licensed Cosmetologist

Position Summary

The Resident Experience & Marketing Coordinator will provide salon services for residents at both New Castle Nursing & Rehab and Twin Oaks Assisted Living while leading our social media presence, online reputation management, website content, and community engagement efforts.

Responsibilities

• Provide professional haircuts, styling, shampoo/set services, and grooming services for residents
• Maintain salon schedules at both New Castle Nursing & Rehab and Twin Oaks Assisted Living
• Deliver exceptional customer service while creating a welcoming salon experience
• Maintain a clean, organized, and professional salon environment
• Build meaningful relationships with residents and families
• Manage Facebook and social media accounts for both communities
• Create engaging content highlighting resident life, celebrations, activities, employee recognition, and special events
• Capture photos and videos of approved events and activities
• Develop resident spotlight stories and employee recognition features
• Auxiliary with community events, admissions activities, and marketing initiatives
• Monitor and respond to Google reviews in a professional and timely manner
• Encourage residents, families, visitors, and employees to share positive experiences online
• Auxiliary with website updates and community news
• Support efforts to improve online visibility through content creation and local SEO strategies

Qualifications

• Current Kentucky Cosmetology License
• Excellent communication and interpersonal skills
• Passion for serving older adults
• Comfortable using smartphones, social media platforms, and basic computer applications
• Self-motivated with strong organizational skills
• Ability to work independently and manage multiple responsibilities

Preferred Experience

• Working in senior living, healthcare, or customer service
• Social media management experience
• Photography, Canva, graphic design, or content creation experience
• Marketing or community relations experience