Representative- Sales

About the role

Essilor Instruments provides seamless access to state-of-the-art products, with a focus on customer satisfaction by setting new standards of excellence in the industry. Our solutions highlight eye care professionals' expertise and meet their business needs, by providing innovative solutions and technologies, ensuring patients' quality care. Through this continuous innovation, we own a leading position in major categories such as finishing equipment, eye health assessment, eye refraction and fitting measurements. Essilor Instruments is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

The Representative – Finishing Sales, is responsible for achieving sales objectives & managing customer accounts within an assigned geographic territory, with a specialized focus on EssilorLuxottica Instruments’ finishing equipment portfolio (including edgers, blockers, tracers, & associated lab finishing solutions). This role partners closely with eye care professionals (ECPs), optical labs, & retail partners to support finishing workflow optimization, expand equipment utilization, & grow product adoption. The position requires in-depth understanding of finishing technology, competitive offerings, equipment installation considerations, & practice/lab operational needs. The Representative – Finishing Sales, serves as a subject matter expert, helping customers improve accuracy, efficiency, & profitability through EssilorLuxottica’s finishing solutions.

Responsibilities

• Build & maintain strong relationships with ECPs, finishing labs, & retail optical partners to grow finishing equipment sales & market share.
• Prioritize accounts based on finishing equipment opportunity, operational expansion, upgrade cycles, & customer technology readiness.
• Maintain an active pipeline of equipment opportunities (replacements, upgrades, new installations), aligned with territory & company sales objectives.
• Conduct thorough needs assessments focused on practice/lab workflow, finishing capacity, error reduction, & production efficiency improvements.
• Deliver high-impact product demonstrations for finishing systems, clearly communicating technical value, cost savings, workflow benefits, & differentiation.
• Partner cross-functionally with Service, Field Engineers, & Customer Success to ensure seamless installations, training coordination, & post-sale support.
• Maintain accurate CRM documentation including pipeline, demos, proposals, installations, & service/customer feedback.
• Represent Essilor Instruments at trade shows, hands-on finishing workshops, & educational events; recommend additional opportunities for lead generation.
• Provide finishing-focused customer insights & competitive intelligence to product, service, & commercial teams.
• Execute disciplined territory management including cold calling, on-site equipment evaluations, & proactive identification of finishing upgrade opportunities.

Requirements

• MS/BS degree required.
• Minimum 2 years of sales experience,