Rental Sales Representative

About the role

Since 1956, Western States Equipment Company has been a leading employer across Idaho, Oregon, Washington, Montana, and Wyoming. We are driven by our mission of solving our customers’ toughest challenges, guided by our core values of Safety, Excellence, Teamwork, Integrity, Accountability, and Innovation. By joining Western States, you commit to upholding these values while contributing to our purpose of building our communities for a better tomorrow. Safety and our Customer Care Commitment remain foundational to our mission and the standard by which we measure our success. Safety actively cares, promotes, manages, and advocates for safety at Western States. As a team member in the organization, it is critical to ensure all employees, vendors, and clients have a safe work environment while adhering to all applicable safety policies, procedures and standards. Embraces our caring culture where we each care to adhere with applicable safety policies, PPE expectations and stop work authority. Customer Care Commitments: Convey Warmth and Empathy – Acknowledge customers and greet everyone with an authentic smile. Actively Listen – Give your full attention, make eye contact, avoid interrupting, and ask clarifying questions. Build Trust – Take ownership, act with urgency, and follow through on commitments. Say Thank you – Express genuine appreciation for effort, feedback, and collaboration.

Responsibilities

• Promotes and sells the products and services of The Cat Rental Store and WSECO.
• Utilizes efficient and creative ideas to propose rental business within assigned territory.
• Uses technical competencies to utilize industrial and light construction rental equipment as required.
• Recommends specific rental purchases based on customer needs.
• Contacts prospective customers by phone and in person to determine customer needs, present product information, and explain available services.
• Provides information brochures and other incentives to inform customers and influence buying decisions.
• Handles call and responds to the needs of walk-in customers.
• Follows up on telemarketing leads.
• Negotiates rental rates and pricing that achieves The Cat Rental Stores desired market share and profitability with little supervision.
• Follows rental processes and procedures.
• Utilizes software programs, including SalesLink, to communicate interdepartmentally, manage accounts, schedule daily appointments, and manage assigned territory.
• Works after hours and weekends, as needed, to provide Exceed the Expected customer service to The Cat Rental Store customers.
• Adheres to all customer care standards.
• Works safely at all times. Adheres to all applicable safety policies.
• Complies with all company policies, procedures and standards.
• May accomplish training and serve as a Green Belt in