Remote Senior Meta Media Buyer for Digital Marketing Agency

About the role

This organization operates as a digital marketing agency focused on performance marketing. Traditionally centered on SEO and organic strategies, the company is expanding its capabilities by developing an in-house paid acquisition function led by senior Meta expertise. Alongside its agency services, the organization owns and manages two early-stage consumer brands, which are integrated into its growth initiatives.

The SENIOR META MEDIA BUYER role involves establishing and leading the paid media operations primarily on Meta platforms. This position requires full ownership of strategy development, execution, optimization, and reporting for paid campaigns across both the agency's client base and its owned startup brands. The role contributes by driving qualified lead generation and client acquisition, enabling scalable growth and building a foundational paid media function that may later expand into team leadership.

Responsibilities

• Develop and manage Meta Ads Manager campaigns for the agency and owned brands
• Build, launch, test, optimize, and scale lead-generation and conversion campaigns
• Manage audience targeting, budget allocation, and campaign structure
• Monitor campaign performance and implement proactive adjustments
• Oversee Meta Pixel and Conversion API setup and troubleshooting
• Utilize GA4 and Google Tag Manager to validate tracking and analyze user behavior
• Review and enhance landing pages, funnels, and conversion paths
• Diagnose and address performance bottlenecks across ads, audiences, offers, and sales processes
• Manage lead flow and attribution within GoHighLevel platform
• Direct creative testing strategy including hooks, messaging, and formats
• Provide guidance and briefs to creative teams
• Establish standard operating procedures for campaign management and optimization
• Create templates, checklists, and reporting dashboards
• Document learnings and process improvements to support scalability

Requirements

• Proven experience in managing Meta Ads campaigns including strategy and execution
• Ability to independently diagnose issues and build paid media systems
• Proficiency with Meta Pixel, Conversion API, GA4, and Google Tag Manager
• Experience with lead funnel optimization and conversion tracking
• Strong understanding of direct-response advertising and creative testing
• Capability to develop SOPs and operational documentation
• Self-sufficient and proactive work style

Pay

Base pay ranges from $90,000 to $100,000 USD per year. A $5,000 bonus is awarded upon successful completion of the initial media buildout. Performance incentives can reach up to $15,000 annually, plus client retention bonuses.