Remote Senior Meta Media Buyer for Digital Marketing Agency

Description Senior Meta Media Buyer Location: Remote — United States Employment Type: 1099 Independent Contractor Schedule: Flexible, with availability required between 8:00 AM-8:00 PM CT as business needs require Base Pay: $90,000-$100,000 USD per year Build Bonus: $5,000 upon successful completion of the initial paid media buildout Performance Incentive: Up to $3,750 per quarter ($15,000/year), plus a client retention bonus (see Earning Potential below) Role Type: Senior individual contributor, reporting directly to the founder/owner About The Company Our client is a performance-driven digital marketing agency that has historically built its growth on SEO and organic strategy. The company is now investing in paid acquisition and is bringing senior-level Meta expertise in-house to build that function from the ground up. In addition to its core agency business, the company owns and operates two early-stage consumer brands that will also be part of this role's scope. The Opportunity This is a ground-floor opportunity to build and own a paid media function from scratch. You'll take full ownership of Meta strategy, execution, testing, optimization, tracking, creative direction, funnels, and reporting — initially across the agency and two owned startup brands. For the core agency business, the primary objective is generating qualified opportunities and new SEO clients; the two startup brands will require hands-on campaign ownership and growth support. This role is built for a seasoned, self-sufficient operator — not someone who needs a detailed playbook handed to them. You'll diagnose problems independently, make recommendations, build the systems behind the function, and create a repeatable paid media engine. As the function proves itself, there's potential for the scope to expand into building and leading a paid media team. What You'll Do Meta Campaign Strategy & Execution Own Meta Ads Manager strategy and execution across the agency and its owned brandsBuild, launch, test, optimize, scale, retarget, and troubleshoot lead-generation and conversion campaignsManage both Instant Form and website/landing-page conversion campaignsOwn audience strategy, campaign structure, budget allocation, testing cadence, and optimization decisionsMonitor performance closely and make proactive changes without waiting for step-by-step direction Tracking, Funnels & Conversion Own or oversee Meta Pixel and Conversions API implementation and troubleshootingUse GA4 and Google Tag Manager to validate tracking and understand user behavior across the funnelReview and improve landing pages, lead funnels, forms, and conversion pathsDiagnose whether performance issues originate in the ad, audience, offer, landing page, follow-up, or sales processWork within GoHighLevel to ensure lead flow, attribution, and follow-up systems support campaign performance Creative & Direct-Response Strategy Own the creative testing strategy across hooks, angles, offers, messaging, formats, and direct-response conceptsDiagnose why creative is or isn't performing and translate data into the next testing hypothesisProvide clear direction and briefs to designers, copywriters, and video editors as neededBuild a disciplined, repeatable testing process rather than relying on isolated winning ads Systems, Reporting & Operational Buildout Create SOPs for campaign setup, launches, optimization, scaling, tracking, QA, and troubleshootingBuild reusable templates for campaigns, creative briefs, ad copy, testing plans, landing pages, and reportingCreate launch and QA checklists that reduce execution errors and make the function repeatableBuild clear reporting dashboards and communicate what the numbers mean and what should happen nextDocument cross-campaign learnings so successful strategies can be repeated across brandsHelp establish the operating system needed to eventually train or manage additional media buyers What Success Looks Like First 30 Days Tracking is working correctly across active campaigns and funnelsAccounts, funnels, landing pages, and existing assets have been fully auditedBaseline performance metrics are establishedA clear testing strategy is in place, with new creative/angles actively being testedReporting is set up and initial SOPs/processes are being documented By 60 Days Consistent testing and optimization are happening across the portfolioThere's a clear understanding of what's working, what isn't, and whyLead quality and campaign efficiency are improving based on dataCore SOPs, templates, and QA processes are operationalLeadership is receiving clear, proactive recommendations rather than raw reporting alone By 90 Days Qualified lead flow is becoming more consistentReliable CPL, cost-per-booking, customer-acquisition, and ROAS benchmarks are being established from real dataA repeatable creative testing process is operating consistentlyCore tracking, reporting, and paid media systems are documented and dependableThe paid media function can scale without requiring the founder to manage day-to-day execution How Performance Is Measured Final performance targets will be calibrated from real campaign data, client value, and each brand's economics. You'll help establish the right benchmarks and then be accountable to them, including: Qualified leads and lead qualityBooked calls and cost per booked callShow rateSales / new customers or clients generatedCustomer acquisition costReturn on ad spend (ROAS)Diagnostic metrics including CTR, CPC, CPM, and landing-page conversion rate Earning Potential Base Pay: $90,000-$100,000 USD per year. $90K reflects a strong senior buyer who can run independently; up to $100K is available for candidates who have built a paid media function or managed other buyers. Candidates starting at $90K may be reviewed for progression toward $100K based on performance and scope at the six-month mark. Build Bonus (one-time): $5,000 upon successful completion of the agreed initial buildout and launch milestones. Performance Bonus (variable): Up to $3,750 per quarter ($15,000/year), based on client-acquisition performance for the core agency business — specifically qualified booked-call cost and show rate. Starting benchmarks are $400 or less per qualified booked call and a 50%+ show rate, subject to recalibration as real performance data comes in. This bonus is not guaranteed and depends on meeting these targets. Client Retention Bonus (variable): For new agency clients acquired through paid media who remain active for 6 months, a bonus equal to 20%-30% of one month of that client's management fee. The final percentage will be confirmed in the offer. Note: managing Meta campaigns for existing client ad accounts — and any bonus tied to those accounts' advertising results — is not part of this role's current scope. Work Environment Remote, U.S.-based 1099 contractor roleFlexible schedule, with reasonable availability between 8:00 AM-8:00 PM CT for meetings, collaboration, or urgent campaign needsCore tools include Meta Ads Manager, GoHighLevel, Slack, GA4, GTM, and the broader marketing/analytics stack needed to perform the roleReports directly to the founder, with a high degree of autonomy and judgmentA fast-moving environment — you'll be building while executing and improving systems as the business grows Career Path & Growth This role is being hired as the senior owner of a new paid media capability. As the function proves itself and expands, there is a path to broader ownership, including building systems at greater scale and potentially training or managing additional media buyers. Requirements What We're Looking For / Must-Haves Senior-level, hands-on experience managing Meta Ads, with deep expertise in lead generation and performance marketingDemonstrated experience managing meaningful ad spend, including $10K+ monthly budgets, with strong case studies and measurable performance resultsExperience managing multiple campaigns or accounts simultaneously and prioritizing work without sacrificing qualityAdvanced knowledge of campaign setup, testing, optimization, scaling, retargeting, audience strategy, and troubleshootingHands-on experience with Meta Pixel and Conversions API, plus working knowledge of GA4 and Google Tag ManagerStrong understanding of landing pages, lead funnels, conversion rate optimization, and full-funnel diagnosisStrong direct-response instincts across hooks, angles, offers, messaging, and creative testingAbility to operate independently, make decisions, and communicate recommendations clearly to leadershipStrong work history and evidence of stability in prior roles or long-term client engagementsExcellent written and verbal English communication skillsBased in the United States Nice to Have GoHighLevel experienceExperience generating leads for digital marketing agencies or other B2B service businessesExperience building a paid media function, creating SOPs/processes, or managing/training other media buyersExperience working in entrepreneurial, startup, or founder-led environments where speed and ownership matterExperience managing acquisition for multiple brands or business models Benefits Remote work — fully remote role open to candidates based in the United States Flexible schedule — availability-based rather than fixed hours, within an 8:00 AM-8:00 PM CT window Competitive base pay of $90,000-$100,000 USD per year, with a defined path to progression based on performance and scope Build bonus of $5,000 for successfully completing the initial paid media buildout Quarterly performance bonus of up to $3,750 ($15,000/year potential) Client retention bonus tied to long-term client success High ownership and autonomy — build a paid media function from the ground up, with direct input into strategy and systems Direct access to the founder — reports directly to leadership with a high degree of trust and decision-making authority Career growth path — potential to expand scope and eventually build and lead a paid media team as the function grows