Remarketing Manager

Key Responsibilities

• Manage the remarketing of rental fleet, company-owned and off-lease vehicle returns while maximizing value and aligning with operational goals.
• Set and adjust used vehicle pricing based on market trends, performance data, and internal KPIs to ensure competitiveness.
• Maintain relationships with auctions to support physical and wholesale sales.
• Monitor key performance indicators for the used car program and provide actionable insights to leadership.
• Work with captive finance lenders to ensure efficient handling and remarketing of off-lease vehicles.
• Collaborate with retailers to achieve purchase and Certified By INEOS objectives.
• Perform ad hoc analysis related to used car portfolio and inventory valuation, leveraging existing residual value tools.
• Oversee the Certified By INEOS program, ensuring compliance and effective administration.
• Develop and execute customer-facing offers to increase CPO sales while managing variable marketing expenses.
• Collaborate with marketing teams to execute CPO campaigns and manage budgets effectively.

Qualifications

• Bachelor’s degree in business.
• 5+ years of experience in automotive experience. Wholesale or pre-owned experience preferred.
• Strong understanding of vehicle remarketing, pricing strategies, and logistics.
• Familiarity with digital platforms for automotive operations (e.g., Manheim, Dealer Portals).
• Experience managing Certified Pre-Owned (CPO) programs and marketing activities.
• Excellent analytical skills and the ability to use data to inform decisions and drive performance.
• Demonstrated organizational and project management skills, with the ability to manage multiple competing priorities.
• Effective communicator with strong relationship-building skills, especially with vendors and dealers.
• Thorough understanding of residual values (ALG) and used vehicle valuation methods (MMR).