Remarketing Manager
INEOS Automotive · Montvale, NJ · 2 mo ago
On-siteMarketingFull-time
Key Responsibilities
- Manage the remarketing of rental fleet, company-owned and off-lease vehicle returns while maximizing value and aligning with operational goals
- Set and adjust used vehicle pricing based on market trends, performance data, and internal KPIs to ensure competitiveness
- Maintain relationships with auctions to support physical and wholesale sales
- Monitor key performance indicators for the used car program and provide actionable insights to leadership
- Work with captive finance lenders to ensure efficient handling and remarketing of off-lease vehicles
- Collaborate with retailers to achieve purchase and Certified By INEOS objectives
- Perform ad hoc analysis related to used car portfolio and inventory valuation, leveraging existing residual value tools
- Oversee the Certified By INEOS program, ensuring compliance and effective administration
- Develop and execute customer-facing offers to increase CPO sales while managing variable marketing expenses
- Collaborate with marketing teams to execute CPO campaigns and manage budgets effectively
Qualifications
- Bachelor's degree in business
- 5+ years of experience in automotive experience, wholesale or pre-owned experience preferred
- Strong understanding of vehicle remarketing, pricing strategies, and logistics
- Familiarity with digital platforms for automotive operations (e.g., Manheim, Dealer Portals)
- Experience managing Certified Pre-Owned (CPO) programs and marketing activities
- Excellent analytical skills and the ability to use data to inform decisions and drive performance
- Demonstrated organizational and project management skills, with the ability to manage multiple competing priorities
- Effective communicator with strong relationship-building skills, especially with vendors and dealers
- Thorough understanding of residual values (ALG) and used vehicle valuation methods (MMR)