Relationship Marketing Strategist: Knoxville, TN
My City Home Inspector · Knoxville, TN · 1 mo ago
On-siteMarketingFull-time
About the role
We are seeking a motivated, relationship-focused Relationship Marketing Strategist in Knoxville, TN to help grow our referral presence within the real estate, mortgage, insurance, and property services community. This field-based, people-first role is ideal for someone who enjoys networking, face-to-face interactions, and representing a trusted local brand.
Responsibilities
- Relationship & Referral Support
- Build and maintain positive working relationships with real estate agents and brokerages, mortgage lenders, insurance agents, property managers, and builders
- Support referral relationships that contribute to consistent home inspection leads
- Act as a friendly, reliable point of contact for referral partners
- Conduct regular in-person visits, calls, and follow-ups to stay top-of-mind
- Marketing Presence & Brand Representation
- Represent the company at real estate offices, open houses, networking and community events, and industry/association meetings
- Communicate the company’s services, value, and differentiators in a professional, consultative manner
- Distribute marketing materials and assist with branded promotions and outreach efforts
- Market Outreach & Growth Support
- Identify new relationship opportunities within the local real estate and housing market
- Assist with referral initiatives, promotions, and basic incentive programs
- Track referral activity and share observations on what’s working in the field
- Provide feedback to leadership on market activity, competitor presence, partner and customer needs
- Coordination & Reporting
- Coordinate with operations and inspection teams to support a strong customer experience
- Maintain organized records of contacts, visits, and outreach activity
- Provide regular updates or reports on relationship activity, referral trends, and general market feedback
Qualifications
Required
- Strong interpersonal and communication skills
- Comfortable building relationships in person and over the phone
- Self-motivated with the ability to manage time independently
- Professional, approachable, and personable demeanor
- Reliable transportation and ability to travel locally
- Basic familiarity with CRM systems, spreadsheets, or contact tracking tools
Preferred
- Experience in real estate, home services, inspections, mortgage, or insurance
- Background in marketing, sales support, account coordination, or customer relations
- Existing familiarity with the local real estate community
- Experience attending or supporting networking or community events
Skills
- Relationship-oriented and people-focused
- Strong follow-up habits and organization
- Clear, friendly communication style
- Dependable and consistent
- Positive brand representative
Benefits
- Base pay and/or performance-based incentives
- Performance bonuses
- Mileage reimbursement
- Flexible schedule
- Opportunity for growth as the company expands
Why Join Us
- Be part of a respected, growing home inspection brand
- Work in a people-focused role with real community impact
- Gain hands-on experience in relationship marketing and outreach
- Supportive leadership and collaborative team environment