Regional VP of Sales

About the role

We are seeking a driven, strategic Regional VP of Sales in the Greater Milwaukee area to help expand our presence in the vision benefits marketplace and strengthen relationships across the broker, consultant, and employer communities.

Responsibilities

• Own the growth, organization, and performance of an assigned sales territory in alignment with company goals

• Build and deepen relationships with brokers, consultants, and direct employer groups to drive new business opportunities

• Develop and execute a strategic travel and meeting plan to support market visibility, relationship development, and sales growth

• Lead the RFP process from initial evaluation through strategy, coordination, development, and timely submission

• Partner closely with internal Business Development and Marketing teams to create compelling, competitive proposals and presentations

• Deliver persuasive sales presentations and guide best-and-final discussions in collaboration with executive leadership

• Identify market trends, competitive dynamics, and client needs to help shape sales strategy and strengthen our market position

• Provide valuable field feedback to support the development of marketing materials, broker communications, and sales messaging

• Expand and maintain a strong pipeline of broker, consultant, and direct employer prospects within the assigned territory

• Track and report on pipeline activity, appointments, and sales progress on a weekly basis

• Serve as a proactive, solutions-oriented partner internally, helping drive responsiveness, accountability, and exceptional service throughout the sales cycle

Requirements

• 5-10 years of experience in vision benefits, managed care, or employee benefits sales

• Strong existing relationships within the broker and consulting community

• State health insurance licenses

• Proven ability to develop opportunities, manage complex sales cycles, and close business in a competitive market

• Experience responding to RFPs and delivering presentations to large groups and executive-level audiences

• Strong business acumen with the ability to identify trends, analyze competition, and contribute to strategic decision-making

• Excellent written and verbal communication skills

• Highly organized, self-directed, and able to manage territory priorities independently

• Comfortable collaborating across departments and influencing outcomes in a fast-paced environment

• Proficiency in Microsoft Office and standard business tools