Regional Sales Manager- South

About the role

This role is critical for TCP, as its customer base represents $55M in revenue, including Publix, Food Lion, Harris Teeter, and other Carolina grocery retailers. The position will elevate strategic partnerships with these customers, identify new growth streams, and manage day-to-day business to accelerate growth with existing and new categories.

Key Deliverables

• Financial Outcomes: Deliver profitable sales growth by achieving sales objectives, volume growth, market share growth, and distribution expansion through profitable sales tactics and execution of plans within retail and wholesale accounts for existing and new categories.
• Category Management Mindset: Leverage data and insights to understand sales trends and opportunities, influencing the development of customer strategies across the portfolio of brands to deliver short- and long-term growth.
• Customer Centricity: Be the primary daily contact for addressing and managing all critical business needs and objectives. Network and build deep relationships cross-functionally within the account list to strengthen Tata’s relationship and influence.
• Joint Business Partnership: Partner with the sales director and retailers to establish and elevate strategic joint business plans in all categories, including 1-3-year strategic plans.
• Sales Fundamentals: Demonstrate strong command and control of business and operational needs, including forecasting for S&OP and Trade Management. Leverage data and analytics to understand sales trends and market conditions, sharing insights to influence internal cross-functional partners.
• Operational Efficiency: Partner with the supply chain team to create mutual value in logistics, reducing non-working spends while delivering stronger customer performance.
• New Category Expansion: Identify and unlock growth in new categories, partnering with Sales Strategy and Marketing to execute a best-in-class go-to-market strategy.
• Omni Channel Management: Partner with the eComm team to develop strategies and tactics with Publix and other retailers that unlock eCommerce growth across categories aligned with retailer priorities.

Requirements

• Bachelor’s degree required.
• 5+ years of successful CPG experience specific to sales, key account management, category management, or a related field.
• 5+ years of broker management or headquarter sales experience, preferably with Publix, Food Lion, Harris Teeter, and Carolina retailers.
• Strong sales fundamental experience (Forecasting, TPM Management, S&OP).
• Strong category acumen, skilled in syndicated/POS data sources (Nielsen, IRI, Panel Data, etc.) and ability to create clear and compelling stories.
• Strong financial and trade management experience, managing pricing and promotional strategies in highly dynamic categories.
• Strong business acumen with an emphasis on best-in-class go-to-market experience.

Desirable Qualifications

• Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions.
• Excellent communication skills with the ability to manage internal and external stakeholders on both short- and long-term vision.
• Strategic and proactive with interpersonal skills and an ability to influence across levels and functions within the organization.
• Commercially astute with a strong business sense and excellent problem-solving/analytical skills.

Location: Remote (Carolinas)