Regional Sales Manager (North Region)

About the role

We are seeking an experienced Regional Sales Manager to lead a high-performing team of District Sales Managers and drive regional sales growth. In this role, you will partner closely with dealer leaders to strengthen performance, profitability, and the customer experience across retail and wholesale channels. As the Region's key brand ambassador, you will provide strategic direction, hands-on coaching, and alignment with Momentum 2030—MMNA's long-term plan to modernize retail operations, expand the network, and accelerate growth. This role offers the opportunity to directly influence regional performance, customer satisfaction, and the evolution of the Mitsubishi brand.

Responsibilities

• Build strong, trust-based relationships with dealer principals and key personnel to drive engagement, performance, loyalty, and profitability.
• Serve as the Region's primary MMNA leader, ensuring consistent execution of the Mitsubishi brand experience and strategic priorities.
• Analyze market trends and dealer performance to identify growth opportunities and implement effective, data-driven strategies; share insights to support national performance.
• Partner cross-functionally (Dealer Development, Marketing, Aftersales, Operations, Finance) to support dealer initiatives and resolve issues quickly.
• Oversee retail and wholesale sales execution to ensure the Region meets national objectives.
• Represent MMNA at regional dealer meetings, events, and industry forums.
• Lead, mentor, and develop District Sales Managers to achieve sales and customer satisfaction goals while fostering open communication, teamwork, creativity, and accountability.
• Establish clear performance metrics, conduct regular coaching, and provide actionable feedback to drive results.
• Ensure DSMs fully leverage internal systems, reporting tools, and Mitsubishi initiatives to support dealer performance; align closely with Aftersales leadership.
• Travel regularly with DSMs to observe, coach, and model best-practice dealer engagement, helping the team anticipate needs, remove obstacles, and improve customer satisfaction.

Requirements

• 7+ years in automotive sales, dealer network development, or regional field operations.
• 3+ years leading high-performing teams.
• Demonstrated success driving sales growth and elevating dealer performance.
• Strong people-leadership skills with the ability to motivate, coach, and hold teams accountable.
• Deep knowledge of automotive retail operations and wholesale distribution.
• Analytical, data-driven decision-maker with the ability to turn insights into strategy.
• Excellent communicator and relationship-builder who models MMC Way and MMNA values to foster a positive team culture.
• Highly proactive and adaptable in fast-growing, evolving environments.
• Willing to travel extensively within the Region.
• Must have and maintain a valid unconditional driver's license and MMNA-approved driving record.

Qualifications

• Experience with emerging automotive brands or fast-growth companies.
• Regional sales management experience covering multiple markets.
• Experience within an OEM organization.

Skills

• Strategic thinking and execution.
• Data analysis and interpretation.
• Team leadership and development.
• Dealer relations and partnership building.
• Market trend analysis and forecasting.
• Operational management and optimization.
• Customer service and satisfaction.
• Communication and interpersonal skills.
• Adaptability and resilience in dynamic environments.

Benefits

• Comprehensive and competitive benefits package including 401(k) with company match, Mitsubishi Lease Program, family-first healthcare coverage, and professional development opportunities.
• Additional perks such as an assigned vehicle, discounted lease car program, and paid time off.

Pay

The base salary for this position ranges between $145,000 to $165,000. The base salary will be based on a number of factors including the role offered, the individual's job-related knowledge, skills, and qualifications. In addition to base salary, we are proud to offer a comprehensive and competitive benefits package for all eligible employees.

Schedule

This role requires residency within the Region, ideally in a major market and near a major airport. Dallas and Houston are preferred, though other regional markets will be considered. Regional leaders typically work from home one day per week and travel to dealer partners 3–4 days per week, including overnights. International travel is not expected.

Location of Position

The Region market area: Pittsburgh, Central and Western Pennsylvania, Ohio, Buffalo, Michigan, Illinois, Wisconsin, Iowa, Minnesota, North Dakota, South Dakota, and Nebraska.