Regional Sales Manager - Mixed Market (Upstate New York: Syracuse, Rochester, and Buffalo)

At Hach, a Veralto company, we ensure water quality for people around the world, and every team member plays a vital role in that mission. Our founding vision is to make water analysis better—faster, simpler, greener, and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions. As part of the broader Veralto network, you’ll be part of a unique work environment where purpose meets possibility: making an immediate, measurable impact on a global scale by enabling the world’s everyday water needs while fostering professional development and career growth. Motivated by the highest possible stakes in climate change and global health, we’re working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and environment.

About the role

As the Regional Sales Manager, you will drive market penetration and accelerate sales growth by proactively selling to both existing customers and new municipal accounts within a defined geographic territory. In this role, you will focus on the municipal sector by conducting in-person customer visits, building a strong sales pipeline, prospecting for new accounts, managing existing customer relationships, and pursuing new project opportunities. You will develop strategic sales initiatives targeting our established customer base and engaging multiple decision-makers and influencers. You will support the municipal water industry—including desalination, wastewater, and drinking water applications—and promote the company's portfolio of products, ranging from instrumentation and reagents to fully integrated solutions and services. This highly autonomous, remote role requires an entrepreneurial mindset and the ability to develop and execute a collaborative business plan while managing your territory as if it were your own business.

Candidates must be located in the Rochester, Buffalo, or Syracuse area. The territory covers the Upstate New York region, including Syracuse, Rochester, and Buffalo. Travel is expected at least three days per week (typically Tuesday through Thursday), with some overnight stays. Company-approved hotels are provided.

Responsibilities

• Develop monthly sales territory and account plans to achieve assigned targets.
• Execute planned activities and document them in Hach CRM, Salesforce.com (SFDC).
• Prepare and present a monthly funnel review utilizing SFDC to demonstrate the quality of the funnel, activity plans, and command of the account base.
• Establish and maintain relationships with engineering firms and other accounts that indirectly influence customer purchasing decisions.
• Develop a network of customer and industry contacts within the territory to position Hach as a key member of the water management community.
• Participate in sales activities, including customer site visits, telephone contacts, trade shows and seminars, product demonstrations/evaluations, customer seminars, and channel management.
• Act as a mentor for the growth and development of other RSMs.
• Provide key field input in corporate programs, including market research, Kaizen events, and equipment beta testing.

Requirements

• 5+ years of direct sales experience in analytical instrumentation. Prior experience in the water industry is a plus.
• Bachelor's degree required. A degree in a science-related field such as Chemistry, Biology, Environmental Science, Engineering, or equivalent is a plus; a Master's degree is considered an asset.
• Knowledge and/or experience selling in industrial and municipal markets (including wastewater and drinking water).
• B2B experience selling complex automation or process products and solutions, with municipal market experience strongly preferred.
• Proficiency in Salesforce and Microsoft tools, along with strong computer and technology skills.
• Comfort with being on the road and in front of customers most days.
• Must have a valid driver's license and a Motor Vehicle Report that meets Hach Company standards.
• Willingness to travel 50–70% within the assigned territory.

Benefits

• Vehicle reimbursement program—available for personal use.
• Flexible working hours that support work-life balance.
• Company-provided phone, laptop, and corporate credit card.
• Comprehensive benefits starting on day one, including medical, dental, and vision coverage, plus company-matched retirement savings plans.
• Structured onboarding program and ongoing professional training opportunities.
• A collaborative and supportive team environment committed to your success.
• Career coaching, mentorship, and professional development resources.
• 401(k) plan with company match.
• Significant territory growth potential, providing opportunities to expand customer relationships and business impact.
• The opportunity to make a meaningful impact by developing and growing your territory.
• The stability, resources, and career mobility that come with being part of the Veralto family of companies.

Pay

The compensation range for this role is $90,000.00 - $100,000.00 USD per year. This job is also eligible for commission pay. The final amount will be based on relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business needs.