Regional Sales Manager - Midwest

About the role

The Regional Sales Manager (RSM) is responsible for driving growth across a defined geographic territory by managing and developing independent sales representatives, cultivating relationships with engineering firms, OEMs, contractors, end users, and directly engaging in strategic accounts.

Key Responsibilities

• Manage Sales Representatives
• Train, coach, and support independent sales reps to ensure alignment with RACO's sales process and values.
• Conduct joint sales calls and customer visits; provide feedback and development.
• Evaluate and retrain agencies as needed to maximize performance.
• Business Development & Market Growth
• Drive sales to municipalities, utilities, OEMs, engineering firms, commercial, and industrial operators, electricians and construction firms.
• Identify and close high-volume accounts and large strategic opportunities.
• Support and expand relationships with engineering firms to secure RACO in project specifications.
• Customer & Market Engagement
• Deliver compelling product demos, technical presentations, and training to reps, contractors, and customers.
• Attend and support key trade shows in your region.
• Gather market intelligence on customer needs, competitors, and trends; provide actionable feedback to leadership.
• New Territory & Rep Development
• Identify, qualify, and onboard new sales representatives when needed.
• Conduct follow-up training and support to ensure successful market penetration.
• Accountability & Reporting
• Meet or exceed sales and revenue targets for the assigned region.
• Maintain accurate reporting of opportunities, activities, and forecasts.
• Contribute input to RACO's overall sales strategy and product roadmap.

Qualifications

• Experience: 5+ years in technical B2B sales or sales management, ideally in water, wastewater, instrumentation, pumps, controls, or industrial automation.
• Proven success in consultative selling, account growth, and managing independent reps or channel partners.
• Skills: Strong communication and presentation skills (able to speak credibly with engineers, operators, and executives); ability to work independently, prioritize effectively, and manage a territory with minimal supervision; technical aptitude—comfortable learning, demonstrating, and troubleshooting industrial technology solutions; proficiency with CRM, reporting, and virtual collaboration tools (Teams, Zoom, etc.).
• Attributes: High integrity, strong work ethic, goal oriented, and self-discipline; entrepreneurial mindset: resourceful, proactive, and accountable; collaborative spirit with the ability to influence without direct authority; comfortable with extensive travel (40–80%, depending on region).
• Education: Bachelor's degree preferred (engineering, business, or related field). Equivalent industry experience considered.

What We Offer

• Competitive salary with performance-based incentives.
• Comprehensive benefits package (medical, dental, vision, 401k).
• Paid holidays, vacation, and flexible scheduling.
• Training, mentorship, and real opportunities for career growth.
• A culture that values results, integrity, and personal accountability.