Regional Sales Manager

Responsibilities

• Develop and execute customer business plans that achieve volume, distribution, profitability, and promotional objectives.
• Identify growth opportunities through category, competitive, and customer analysis.
• Develop customer relationship strategies that strengthen long-term partnerships.
• Develop accurate sales forecasts and business plans to support customer and organizational objectives.
• Maintain and monitor category, competitive, and marketplace trends to proactively identify risks and growth opportunities.
• Manage assigned P&L, including trade investment, promotional spending, and forecasting to optimize return on investment.
• Monitor sales performance and adjust plans accordingly.
• Select, onboard, and develop broker partners to ensure effective market execution.
• Lead broker planning sessions and establish clear expectations.
• Evaluate broker performance and support development.
• Build and maintain trusted relationships with key customer decision-makers to identify opportunities, resolve issues, and support long-term business growth.
• Deliver compelling customer presentations and negotiate business plans.
• Lead new item presentations and category reviews.
• Partner cross-functionally with Finance, Supply Chain, Marketing, Customer Service, and Sales Strategy & Insights (SSI) to align business plans, resolve issues, and deliver customer objectives.
• Partner with Category Management to develop compelling customer recommendations and new item presentations.
• Ensure timely communication regarding forecasts, promotional plans, and customer initiatives.
• Provide direction, coaching, and performance feedback to external broker partners.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field preferred.
• 6–8 years of progressive sales experience within the CPG or food industry, including customer relationship management, trade investment, category management, and business planning.
• Experience managing broker relationships is preferred.
• Demonstrated ability to achieve results through ownership, accountability, and execution.
• Demonstrated initiative, resourcefulness, and continuous improvement mindset.
• Demonstrated adaptability and a commitment to continuous learning in a dynamic business environment.
• Ability to Travel up to 50% of the time.
• Demonstrated ability to build strong relationships and influence internal and external stakeholders.
• Exceptional communication, presentation, and influencing skills with customers and cross-functional business partners.
• Demonstrated strategic thinking, negotiation, and execution skills with the ability to deliver business results.
• Proficiency with Microsoft Office (particularly Excel and PowerPoint) and experience utilizing syndicated data (e.g., Circana /IRI) and sales planning tools.