Regional Sales Manager

About the role

The Regional Sales Manager will drive sales growth and market share within a designated region, overseeing a team of sales representatives, managing key customer accounts, and identifying new business opportunities.

Responsibilities

• Develop and implement regional sales strategies in line with the company’s overall goals.
• Identify key growth opportunities, assess market trends, and adapt strategies for maximum market penetration.
• Lead, motivate, and manage a team of sales representatives to achieve sales objectives.
• Provide guidance, coaching, and performance feedback to ensure team success.
• Build and maintain relationships with key customers, including retail chains, distributors, wholesalers, and food service accounts.
• Develop customized sales plans to meet their needs and grow sales within the region.
• Identify and pursue new business opportunities within the region, including potential new customers, markets, and product lines.
• Monitor and analyze sales performance within the region, using data-driven insights to adjust tactics and strategies.
• Provide regular reports on sales results, forecasts, and market trends.
• Serve as the face of the company within the region, promoting the brand and ensuring its values are effectively communicated to customers and partners.
• Collaborate with marketing teams to develop and execute promotional campaigns and initiatives that will drive regional sales.
• Manage the regional sales budget, ensuring efficient allocation of resources and achieving cost-effective sales operations.
• Ensure the sales team is well-versed in product features, benefits, and market positioning.
• Address customer concerns, resolve issues, and ensure a high level of customer satisfaction to foster long-term business relationships.
• Keep track of competitor activities within the region, analyzing their strengths and weaknesses, and adjusting sales strategies accordingly.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Sales, or related field, required. MBA a plus.
• 7-10 years of sales experience in the food and beverage industry, with at least 3 years in a managerial or supervisory role.
• Proven track record of achieving and exceeding sales targets in a competitive environment.
• Experience leading and developing sales teams.
• Proficient in using CRM software, MS Office Suite, and sales analytics tools.

Skills and Competencies

• Develops and executes data-driven sales strategies, manages P&L, and leads category, contract, and customer relationship management to drive growth and profitability.
• Leverages advanced data analysis, systems, and project management to optimize sales performance, predict customer behavior, and implement scalable solutions.
• Learns and applies advanced data analysis, systems, and project management to optimize sales performance, predict customer behavior, and implement scalable solutions.
• Leads high-stakes negotiations and delivers impactful presentations that align with customer objectives, while coaching others to enhance strategic communication skills.
• Combines deep product, dairy, and industry knowledge with market insights to anticipate customer needs, guide product development, and shape effective sales strategies.
• Leverages strong business understanding and structured decision-making to align customer needs with business offerings, identify growth opportunities, and communicate value in financial terms.
• Inspires high-performing teams through courageous leadership, emotional intelligence, and a culture of accountability, learning, and trust.
• Maintains a winning, positive attitude in high-pressure environments, embraces feedback, takes calculated risks, and drives continuous improvement.
• Excellence in time management, attention to detail, meeting facilitation, and autonomy—ensuring high-quality execution and consistent delivery of outcomes.

Skills

• Develops and executes data-driven sales strategies, manages P&L, and leads category, contract, and customer relationship management to drive growth and profitability.
• Leverages advanced data analysis, systems, and project management to optimize sales performance, predict customer behavior, and implement scalable solutions.
• Leads high-stakes negotiations and delivers impactful presentations that align with customer objectives, while coaching others to enhance strategic communication skills.
• Combines deep product, dairy, and industry knowledge with market insights to anticipate customer needs, guide product development, and shape effective sales strategies.
• Leverages strong business understanding and structured decision-making to align customer needs with business offerings, identify growth opportunities, and communicate value in financial terms.
• Inspires high-performing teams through courageous leadership, emotional intelligence, and a culture of accountability, learning, and trust.
• Excellence in time management, attention to detail, meeting facilitation, and autonomy—ensuring high-quality execution and consistent delivery of outcomes.

Benefits

We offer a competitive benefits package that includes health, dental, vision, wellness programs, employee discounts, retirement plans, tuition reimbursement, ongoing development, advancement opportunities and more.

Pay

The pay range for this position is $145,000 - $170,000 USD.

Schedule

Employment is subject to verification of an applicant’s identity and eligibility for employment in the United States as required by immigration laws.