Regional Sales Lead (West Texas)
About the role
Lead, coach & develop Territory Managers through frequent in-field work (~60% travel), ongoing feedback, role-plays, and hands-on sales training to ensure strong execution and skill development.
Own regional revenue performance by driving consistent activity, supporting both new sales and account expansion, and ensuring TMs meet input and output targets.
Maintain world-class Salesforce hygiene & forecasting, reviewing pipelines weekly, ensuring accurate data, and acting as deal support on structure, escalations, and critical opportunities.
Serve as the regional voice - surfacing customer insights, product feedback, and operational issues to Product, Engineering, Marketing, Customer teams, and broader leadership.
Localize national strategy into regional execution plans, run lightweight team rhythms (1:1s, check-ins), and align closely with U.S. commercial leadership on performance and priorities.
Recruit and develop high-performing talent, helping scale Territory Manager teams as Halter grows rapidly across the U.S.
What You’ll Bring
Strong Frontline Sales Leadership: Experience leading and developing field sales reps, ideally in high-growth or high-velocity environments, with a track record of coaching reps to consistently improve performance.
Hands-On, Field-First Mindset: Comfortable spending the majority of your time on the road - joining customer visits, modeling best practices, and staying deeply connected to real-world customer challenges.
Expertise in Sales Process & Methodology: Proficiency in modern sales practices (e.g., consultative/challenger sales models, role-plays, discovery techniques) and the ability to coach Territory Managers to master them.
Pipeline, Salesforce, & Forecasting Discipline: Strong operational rigor with CRM hygiene, pipeline management, input metrics, and forecasting accuracy - especially important in a hardware + software environment.
Direct, Supportive People Leadership: A leadership style built on clarity, accountability, empathy, and high support - someone who cares deeply, sets high expectations, and builds strong team culture.
Comfort With Ambiguity & Fast Growth: Thrives in dynamic, evolving environments; adaptable, resourceful, and motivated by building systems, processes, and habits in a rapidly scaling U.S. business.
Our Benefits
Annual USD$750 self-development budget
Health Benefits - Best-in-class insurance for employees
16 weeks of paid parental leave for primary and 8 weeks for secondary caregivers plus many other parental benefits
Wellness leave and unlimited paid annual leave
401k and employer match (100% match on the first 3%, 50% on the next 2%)
Why our team loves working at Halter
Work that genuinely matters
Spectacular people solving hard problems
Autonomy, mastery, and learning define how we work
Compensation Range
$200K - $272.5K