Regional Sales Director, West Coast

About the role

The Regional Sales Director is responsible for driving revenue growth, developing strategic dealer partnerships, and expanding market share for Velocity's premium portfolio of restored vehicles within a designated region. This leadership role is accountable for regional profit and loss, cultivating strong client relationships, supporting dealer channels, and delivering a best-in-class sales experience.

Duties and Responsibilities

• Actively sell and promote Velocity’s complete portfolio of premium vehicles within their region having ultimate accountability of revenue, expenses, and profit within their region.
• Develop a robust dealer network within their region with focus on current customer locations and potential customer growth areas.
• Support dealers through sales team training, commercial strategy, marketing efforts, sales closing, customer vehicle specifications, and all other duties required to ensure success of the dealer channel within their region.
• Engage with high-potential clients by providing in-depth vehicles demonstrations, highlighting key features, and articulating the unique value propositions of our product lineup.
• Protect gross margin on vehicle sales by utilizing company-provided tools, such as margin calculators and trade inestimation websites.
• Establish and nurture long-term relationships with clients, enthusiasts, and other industry partners to broaden Velocity’s market presence.
• Cultivate expert-level understanding of Velocity’s entire vehicle range. Keep pace with industry advancements and innovations to effectively educate potential clients and strategic partners, ensuring Velocity’s products maintain a competitive edge.
• Compile daily, weekly, and monthly activity/deal reports to present to the team.
• Drive your own lead generation and manage own sales pipeline to project potential revenue with relative accuracy.
• Work headquarters leads and direct retail sales.
• Act as a mentor, guide, and mature voice within the sales department, including assisting in the development of junior sales staff.
• Identify and attend industry events, trade shows, and networking functions to promote the company’s services and expand market reach (with a clear ROI committed to and tracked for each event with an expense associated).

Required Skills And Abilities

• Strong knowledge of automotive dealership operations and sales channel development
• Exceptional interpersonal and communication skills with the ability to engage high-net-worth clients
• Must have sold products averaging $100,000 +
• Able to deliver compelling product demonstrations and articulate complex value propositions
• Strategic thinker with solid business acumen and profit/loss management experience
• Skilled in sales pipeline management, forecasting, and CRM reporting
• Proficiency in leveraging digital tools for margin protection and trade-in evaluations
• Ability to mentor and support junior sales team members, fostering a high-performance culture
• Comfortable leading dealer training and supporting marketing and commercial strategies
• Highly organized with the ability to manage multiple projects and regional responsibilities
• Willingness to travel for dealer visits, trade shows, and networking events 50% + of the time.
• Passport required- ability to travel to Europe and Middle East

Education Background and Experience

• High School diploma or equivalent
• Valid driver’s license with good driving record
• Proven track record in automotive sales or luxury product sales with regional accountability