Regional Sales Director - Midwest

About the role

The Regional Sales Manager (“RSD”) position is responsible for revenue generation from travel agency partners and direct management of all aspects of Crystal Cruises' business development in an assigned geographic territory. The RSD is responsible for increasing sales and achieving established Key Performance Indicators (“KPIs”) for Crystal Cruises.

Responsibilities

• Develop a Tier One portfolio of travel agency partners within their assigned geographic territory.
• Collaborate with various teams and departments within the company including but not limited to Marketing, Revenue Management, IT and Strategic and National Accounts to create programs which drive sales within their assigned sales region in order to support Crystal Cruises commercial objectives.
• Develop and execute a monthly forecast of marketing budget spend for the year as well as submit all invoices on a monthly basis.
• Participate in travel agency partner consumer events both physical and virtual (i.e., Cruise Nights) as feasible given availability, cost, budget, and revenue opportunity.
• Identify and cultivate opportunities to generate NEW to brand revenue streams with existing accounts as well as new potential partnerships that will elevate Crystal Cruises’ market penetration and brand awareness.
• Represent Crystal at industry trade shows and events when required in assigned territory in addition to any conference or event sponsored by a National Account or Consortia partner as requested.
• Participate in ship inaugurals and onboard events as required as well as plan and conduct “seminar at sea” or familiarization cruises as approved.
• Maintain an e-mail database of travel advisors for the purpose of communicating offers, news, and information about Crystal Cruises.
• Create original content under the direction of Crystal Cruises’ brand guidelines or share Crystal Cruise posts at least once per week.
• Analyze territory sales, marketing ROI, challenges and opportunities and provide a detailed business plan to supervisor by December 1st of each calendar year that covers the next calendar year.
• Effectively utilize both company technology and online technology to ensure speed to market.
• Must be proficient in Outlook, Word, Excel, PowerPoint, Crystal Cruises’ reservations system, Customer Relationship Management (CRM) platform and standard business technology including all features of mobile devices, office electronics, printers, scanners etc.
• Competent in creating and submitting required monthly reports or ad-hoc reports in a timely manner as requested by Crystal management.

Qualifications

• Bachelor’s degree required or equivalent experience.
• Experience 5 – 10 years of experience in travel industry sales.
• Luxury Cruise Line experience preferred.
• Extensive knowledge of the luxury cruise market and competitive set.
• Extensive international destination knowledge, including Crystal Cruises’ destinations preferred.
• Existing travel industry sales relationships in assigned territory/region.
• Demonstrated track record of sales success required with a leading luxury travel company.
• Management experience that includes sales team management preferred.