Regional Referral Relationship Manager

Overview

Drive Growth | Build Relationships | Make an Impact
At Ethos, this isn’t just a relationship management role—it’s a growth-driving, community-shaping opportunity.

Details

• Salary: $80,000–$90,000/year
• Schedule: Full-time (40 hours/week); schedule may vary based on event needs, including occasional evenings or weekends.
• Travel: Up to 4 days/week in the field, with admin time at hospitals
• Environment: Fast-paced, collaborative, relationship-driven
• Benefits: VetBloom Access – RACE-approved CE, training, and curriculum library; health insurance (medical, dental, vision), retirement benefits, paid time off (including sick leave and vacation), short-term and long-term disability, and life insurance; ongoing training, career progression, and a supportive network

Essential Responsibilities

• Referral Growth & Relationship Management:
• Develop and execute referral outreach and engagement strategies aligned to hospital performance goals and market opportunities.
• Maintain a consistent, structured engagement cadence with referring veterinarians through in-person visits, phone calls, email communications, and events.
• Build and maintain strong, trust-based relationships with referring doctors, practice managers, and key decision-makers.
• Customize engagement approaches based on the unique needs, preferences, and referral potential of each referring practice.
• Serve as the primary point of contact for the referring community and ensure timely, professional, and effective communication.
• Own the end-to-end planning and execution of continuing education (CE) programs, symposiums, open houses, and referring practice recognition events.
• Track attendance, referral impact, and ROI for all events and initiatives.
• Manage community partnerships and outreach activities, including relationships with shelters, emergency responders, and community organizations.
• Leverage centralized Ethos marketing resources and programs to support local growth priorities.
• Plan and execute strategic campaigns to launch new services, promote new clinicians, and increase awareness of hospital capabilities.
• Serve as the local hospital point of contact for all marketing and referral engagement activities.
• Partner with the regional Marketing Business Partner and centralized marketing subject matter experts to activate enterprise-wide growth initiatives.
• Actively utilize CRM systems, referral dashboards, and analytics tools to track performance, monitor trends, and inform engagement strategies.
• Develop, maintain, and execute a quarterly Joint Business Plan (JBP) outlining local growth objectives, strategies, and activities.
• Analyze local competitive landscapes to anticipate threats, identify opportunities, and inform strategic decision-making.
• Maintain deep knowledge of hospital services, specialties, differentiators, and competitive positioning.
• Monitor and evaluate the hospital’s referral experience and workflows to identify gaps, resolve issues, and inform service delivery optimization.
• Partner with internal hospital leadership teams to address referring veterinarian concerns and enhance the overall referral experience.
• Manage the hospital’s referral engagement and marketing budget and track spending against plan.
• Maintain accurate documentation, activity tracking, and reporting as required.
• Support hospital leadership and the Ethos growth team in additional initiatives as assigned.
• In-Market Referral Engagement Activities: 65%
• Event Planning and Execution: 15%
• Collaboration with Centralized Marketing Resources: 10%
• Administrative & Reporting Responsibilities: 10%

Qualifications

• Experience: 3-5 years of professional experience demonstrating the ability to manage multiple priorities, build relationships, communicate effectively, and drive business growth.
• Education: Associate or bachelor's degree preferred; equivalent education and experience will be considered.
• Skills: Valid driver's license and clean driving record; valid auto insurance coverage; reliable personal transportation and ability to accurately track and submit mileage for reimbursement; ability to work occasional evenings and weekends to support hospital and community events; strong interpersonal, verbal, and written communication skills across in-person, phone, email, and virtual platforms; high level of organization, attention to detail, and follow-through; proficiency with technology, CRM systems, and performance reporting tools; ability to interpret basic performance metrics and use data to inform strategy and decision-making; field-based role requiring frequent local travel to referring practices; fast-paced, relationship-driven environment requiring flexibility and adaptability; collaboration across hospital leadership as well as enterprise referral relations, marketing, and operations teams.

About Ethos Veterinary Health

At Ethos, you inspire hope, deliver exceptional care, and pursue veterinary medicine at its highest level, together.

Equal Opportunity Employer

Ethos is an Equal Opportunity Employer. Ethos does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, competence, merit, and business need.