Regional Point of Care Specialist - South Central

Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity, redefining the possibilities of life from discovery to diagnosis. Our innovative culture encourages collaboration, discovery, and the creation of cutting-edge solutions to challenging problems.

About the role

The Regional Point of Care Specialist (RPOCS) is a results-oriented professional responsible for driving growth and achieving sales plans in the LeadCare and other rapid point-of-care diagnostic product lines within an assigned region covering Texas, Louisiana, Oklahoma, Arkansas, and Mississippi. This role requires approximately 65% travel, including overnight stays.

Responsibilities

• Organize, manage, and work the assigned territory to maximize growth in sales revenue and profit.
• Identify and close new business opportunities within the point-of-care (POC) diagnostic space.
• Integrate Group Purchasing, IDN, National Clinical Reference Lab, and Local Health Delivery Network strategies into the POC sales strategy and revenue growth plan.
• Use company resources judiciously to achieve sales plans across all POC product categories.
• Conduct a minimum of 15 sales meetings/calls per week to maximize productivity and business opportunities.
• Apply the Meridian Selling Process to determine priorities, develop regional POC growth plans, and build account strategies.
• Maintain and expand working relationships with distribution partners within the region.
• Develop and drive account-specific objectives in top accounts to expand business.
• Learn and maintain an in-depth understanding of the competitive landscape.
• Record all business account-related activities, next steps, account profiles, opportunities, and key contact information in CRM, ensuring accuracy and completeness.
• Use the CRM monthly forecast as a tool to measure, track, and plan new business opportunities.
• Represent Meridian Bioscience at trade shows and conventions as needed.
• Collaborate with other internal departments to support sales objectives.
• Attend regional and territory meetings and conference calls to increase visibility of Meridian’s POC product line.
• Build relationships with physicians, laboratorians, and other key decision influencers to support product expansion.
• Develop and maintain excellent selling skills, including cold calling, lead follow-up, presentations, objection handling, negotiating, closing, and account management.
• Develop an appropriately sized sales funnel and forecast new business closes accurately.
• Understand and efficiently manage the contract process.
• Incorporate Meridian Leadership Attributes into daily activities.
• Maintain sales tools and equipment, including company vehicle, sales samples, and literature in good condition.
• Manage inventory of sales materials and order replacements as needed.
• Ensure timely return of equipment in the same condition it was received.
• Complete and submit required paperwork (weekly, monthly, quarterly) to the Sr. Director, Global POC.
• Provide constructive feedback when requested.
• Interface with customers to resolve inquiries as needed.
• Plan regional coverage and submit itineraries to the National Sales Director, POC within specified time frames.
• Conduct field training sessions and ride-alongs with new hires.
• Take a leadership role in regional conference calls and meetings.
• Participate in National Sales Meetings and various training sessions.
• Represent Meridian Bioscience at regional and national trade shows.

Requirements

• Bachelor’s degree in Business, Healthcare, or Science.
• 4+ years of sales experience or equivalent background in the laboratory and/or diagnostics market.
• Proven ability to establish and maintain favorable customer relationships (external and internal).
• Professional and consultative selling skills.
• Intermediate computer proficiency (Word, Excel) and experience with CRM systems.
• Excellent interpersonal, organizational, written, and oral communication skills.
• Ability to interact effectively with all levels of an organization.
• Self-starter with strong attention to detail, organization, and prioritization skills.
• Ability to balance workloads, meet critical deadlines, and perform under pressure in a fast-paced sales environment.
• Highly motivated with the ability to adapt to changing priorities and manage time effectively.
• Ability to work hours outside the normal workday (including evenings or weekends) to achieve sales goals.
• Proven ability to develop and implement strategic plans that deliver results.
• Knowledge of sales and marketing in the diagnostics industry.