Regional Marketing Strategist

Under the direction of the Vice President, Marketing, the Regional Marketing Strategist is responsible for developing, implementing and managing marketing campaigns for assigned portfolio. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role is remote in the Seattle, WA or Denver, CO region, with occasional visits to our McLean, VA Corporate Office and other regional areas. Responsibilities Develop and review marketing & media plans, campaigns, budgets and strategies for assigned portfolioPartner with operations teams to analyze local market trends and make strategic marketing recommendationsOversee and manage the development of creative communication pieces, promotional materials, presentations, websites, and report materials for an assigned portfolioAdvance the overall quality of strategic thinking, creative direction and technology use to maximize the marketing program effectiveness in meeting growth and cost savings goals set by the companyUse analytics data to suggest ways to increase presence and capture leads; works with internal team to implement and make necessary updatesTrack, monitor and report on lead sources, traffic and campaign effectivenessStay abreast of competition and real estate marketing trendsWork with Regional Managers and Property Managers to monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize trafficTravel to designated sub-markets for in person marketing assessments and consultation as neededMaintain in-depth knowledge of on-line marketing channels Qualifications Bachelor’s degree strongly preferredA minimum of 3 years experience in property management or marketing is requiredExperience leading a team or broad marketing initiatives/projects is highly preferredStrong writing skills, to effectively communicate your brand’s messageData analysis skills, to extract value from reporting toolsAbility to organize, prioritize, and manage projects/tasks spanning multiple departmentsProven success in crafting and implementing innovative ideas and conceptsExcellent communication skillsValid driver’s license and transportationThis job is 100% remote, but may require a visit to a local property site ***Target annual base salary compensation range, based on portfolio region is $105,000 - $125,000***