Regional Marketing Specialist

About the role

The ideal candidate will be responsible for creating and maintaining best practices to enhance the value of the Marketing team to the firm and to enhance Venable's position in several of its newer markets. They will assist with implementation and management of short- and long-term business development and marketing initiatives, conduct qualitative business research, identify and evaluate opportunities for branding and profile-raising of attorneys, develop content for marketing materials, manage marketing events, secure external speaking opportunities, prepare pitch materials, and develop marketing reports.

Responsibilities

• Create and maintain best practices to enhance the value of the Marketing team to the firm and to enhance Venable's position in several of its newer markets
• Assist with implementation and management of short- and long-term business development and marketing initiatives
• Conduct qualitative business research and review/summarize results with Marketing Intelligence team, supervisor, and attorneys
• Identify, evaluate, and present opportunities for branding and profile-raising of attorneys in regional offices
• Develop content for event and non-event related marketing materials, brochures, e-mail and other similar formats
• Help manage and ensure timely and effective execution of all marketing events, internal and external
• Identify and secure external conference speaking opportunities for attorneys by monitoring event calendars, trade and legal publications, competitor websites and business news
• Develop practice group or office-specific pitch materials and responses to RFPs
• Prepare various marketing reports; maintain spreadsheets for tracking and management purposes
• Use InterAction client relationship management tool (CRM) to track business development activities
• Work with business development team to manage activities of attorneys, including development of business plans and assisting with tracking and follow-up

Requirements

The successful candidate will demonstrate a minimum of three years' related experience, preferably at a law firm or similar professional services environment; a bachelor's degree in related field or education/experience equivalent; intermediate to advanced skills with databases and PC applications, including Microsoft Word, PowerPoint, Excel, and Outlook; working knowledge of website/database/technology, intranet/database/technology, and mass email distribution software; general understanding of marketing concepts and principles, including the ability to develop, implement, and track results of attorney and short/long-term business development and marketing activity; skills to manage large internal and external events, from developing theme to post-event analysis; and ability to travel to various marketing/firm events/meetings (work at marketing events may require prolonged standing).

Qualifications

Intermediate to advanced skills with databases and PC applications, including Microsoft Word, PowerPoint, Excel, and Outlook; working knowledge of website/database/technology, intranet/database/technology, and mass email distribution software; general understanding of marketing concepts and principles, including the ability to develop, implement, and track results of attorney and short/long-term business development and marketing activity; skills to manage large internal and external events, from developing theme to post-event analysis; and ability to travel to various marketing/firm events/meetings (work at marketing events may require prolonged standing).

Skills

• Intermediate to advanced skills with databases and PC applications, including Microsoft Word, PowerPoint, Excel, and Outlook
• Working knowledge of website/database/technology, intranet/database/technology, and mass email distribution software
• General understanding of marketing concepts and principles, including the ability to develop, implement, and track results of attorney and short/long-term business development and marketing activity
• Skills to manage large internal and external events, from developing theme to post-event analysis
• Ability to travel to various marketing/firm events/meetings (work at marketing events may require prolonged standing)

Benefits

Venable offers a comprehensive benefits package including medical, dental, vision, disability, life insurance, flexible spending and healthcare savings accounts, 401(k) with firm profit share, paid time off, firm paid holidays, wellness and personal advocacy programs, family planning resources and leave programs, tuition reimbursement, and more. New employees are provided a detailed orientation to the firm’s benefit offerings upon hire.

Pay

Pay Range for Candidates in Chicago: $75,000 - $84,000 per year. The range provided is the minimum and maximum salary that Venable in good faith believes at the time of this posting that it is willing to pay for the advertised position. Exact compensation will be determined based on individual candidate qualifications and location.